City Light Column:
The modern form of the Litfaß column

City Light Columns are backlit billboard columns. Traditionally, Litfaß columns were located on every street corner. Of those historic billboard columns, only those which were located at attractive traffic intersections were converted into backlit City Light Columns. Using a modern design, the City Light Columns present your advertisement in a brilliantly colourful display.

Only Fixed Contracts

City Light Column booking follows a weekly calendar schedule, and can only be booked in networks. Every booking is a fixed contract and cancellations are not allowed. In 2011 the average price per City Light Column is between € 16,- and € 43,-, depending on the booked city and network.

Here a few pricing examples / weekly prices

City Light Columns offer space for up to six City Light Posters, or for two 8/1 (119 x 336cm) posters.

City Light Columns in Media Planning

Hardly any other form of advertising can reach the inner-city as well as a column. Therefore, City Light Columns manage to reach out to a high number of contacts, during the day as well as at night. Due to the variety of formats (4/1, 6/1, 8/1), The City Light Columns can be easily and cost-effectively combined with other forms of advertising media, without having to interfere with their basic graphic design. In the event that you choose to put more emphasis in particular city districts, City Light Columns can be easily combined, for example with whole columns based on a 6/1 or 8/1 format

Backlit Media: Prices, Networks and Data

Do you have any questions regarding Outdoor-Advertising?

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