City Light Poster:
A Brilliant Advertising Beacon

City Light Posters allow for round the clock, lit-up advertising. The modern advertising media in the 119 x 175 cm format are located on street islands, pedestrian walkways, in shopping centres, and at train stations and airports. They guarantee an optimal dispersion at highly frequented locations throughout the city. Especially during the darker times of the year and at night, the CLPs are a real eye catcher.

Yet City Light Posters can also reach pedestrians at places where they have to stand and wait for awhile: in waiting halls. Here is where an advertisement can leave the most lasting impression on its viewer.

First introduced in Germany in the mid-1980s, the City Light Poster remains the mainstay of advertising sales next to large-scale billboard advertising. About 88,000 CLPs are currently being used in outdoor advertising in Germany.

Reservations available almost solely in Networks.

In every city there are certain fixed Networks for booking - A single selection is unfortunately not possible. Here are some examples:

Those trainstations belonging to the Deutsche Bahn can be booked individually or through certain "train station networks".

Reservations rotate on a weekly basis. In certain instances, City Light Posters can also be booked for longer periods of time (12 month minimum).

Target Groups

With the help of the various networks, City Light Poster advertising campaigns are well-equipped to engage specific target groups. For example, the business client or tourist is easily reached at airports or main train stations, while advertisements aimed at consumers are located at shopping centers and in the underground.

City Light Posters are also especially successful when combined with other forms of advertising media. For example, the addition of a backlit 8/1 column can certainly optimise the media plan.

Backlit Media: Prices, Networks and Data

Do you have any questions regarding Outdoor-Advertising?

We will gladly answer all of your questions about City Light Posters or outdoor advertising in Berlin. Please send us an This e-mail address is being protected from spambots. You need JavaScript enabled to view it