Exclusive train station branding

station_branding
(Image: Ströer DSM GmbH)

Underground stations in Berlin are places where people meet, wait, switch trains and shop. In central stations hundreds of thousands of people can be reached with selective advertising every day. Every train station in Berlin can be booked exclusively for the duration of at least one month.

A train station turns into a brand world

For the so-called process of „Station Branding“, all media available in the station are at the advertiser’s disposal. All other advertisements are removed from the station for the duration of the campaign, so that the entire station will be free of competition from other brands/advertisers.

A combination of classic media like poster showcases and large-scale billboards and special formats like Floor Graphics, wall surfaces, stairs, columns, etc. turn the station into a brand world. Wherever passengers look, they will see the harmonious concept of your advertisement – and they won’t forget it!

Long-term advertising effects

Recognition values of 85% among the visitors of the station show the exceptional effects of a Station Branding. Whoever experiences an exclusive branding will have trouble forgetting it. The target groups that Station Branding are directed towards have a relatively high income and are educated. Particularly young, consumer- oriented people come together in the stations of the public transportation system.

Train station concepts

The following pages will show some examples of exclusive brandings in a couple of Berlin’s most centrally located train stations. These examples will give you an idea of the possibilities and costs of a Station Branding. You may book any station for an exclusive branding through us – no matter if they belong to the Deutsche Bahn, the underground or the S-Bahn (public train system above ground). 

We are here to help you!

Just let us know which station you are interested in, what your ideas, targets or budget are, and we will compile an exclusive concept for you, which will meet the individual needs and advertising targets of your company.

Do you have questions regarding the exclusive branding or outdoor advertising in Berlin? We will gladly answer all your questions per This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

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