High Frequency, interesting target groups

Every day, nearly 1.3 million people travel on Berlin’s underground subway, the U-Bahn. While waiting for their train at the underground stop, many tend to gaze around the station. Therefore, it’s relatively easy for a poster in a subway station to attract and successfully maintain travelers’ attention spans.

Underground passengers are an interesting target group. The majority are well-educated, employed, and possess a relatively high purchasing power.

An inexpensive method of reaching this target group are the classic A1- and A0- Posters in showcases, with which your poster is displayed on many train stations. These posters are booked in networks for a period of at least 7 days. The networks constitute a combination of underground station showcases, which are put together regionally and are booked in packages. Therefore, your posters will occupy a number of underground stations and will also be seen multiple times by the passengers, who often see them on their round-trip routes.

In Berlin’s underground you can choose between three different networking methods.

With the Berlin-Network, you get 300 showcases throughout the city and are therefore visible in both the downtown city centre, as well as residential areas just outside of the city centre.

Both City-Networks, each claiming 150 showcases, are concentrated in the trainstations within the S-Bahn ring, essentially in the direct centre of the city.

Or choose one of the 4 Regional-Networks North, South, East, and West Networks, and increase your advertising density in a very particular city district.

Billboard advertising in underground stations

Do you have questions regarding poster-advertising at underground stations or outdoor advertising in Berlin? We are happy to answer all your questions per This e-mail address is being protected from spambots. You need JavaScript enabled to view it