Bus advertising in Berlin
All buses and trains of Berlin cover a distance of more than 250 million kilometres a year and carry 906 million people. Hard to believe, but this equals a daily trip to the moon.
The bus routes of Berlin alone cover all areas and streets like a spiderweb with their 6.000 bus stations. Berlin is famous for it's double deckers, that are frequently used by tourists to comfortably contemplate the city "from above".
More than 1000 Buses in Berlin
The bus line 100 and bis line 200 is also called the Sightseeing Line among insiders, because it passes the Alexanderplatz, Unter den Linden, the zoo and many touristy sights. The advertisers also love the double decker, because it offers enough room for creative bus advertisement. There are about 400 double deckers in Berlin
But the major part of the transportation fleet is formed by the single layered buses and the extended buses. They can easily pass under every bridge and are characteristic of the city landscape.
Campaign or long-term bus advertising
Bus advertising is bookable as a campaign medium or as a long-term medium. The formats are standard 4/1 (City Light Poster) and 18/1 (large-scale). If you desire a special format for your advertisement, you may want to choose the the Berlin Board or the Mega Rear of the double decker. In this case, the whole height of the double decker can be used. The booking periods for the campaign formats are between one and three months.
Long-term bookings of buses are 12 months or more. Depending on concept and budget, the buses can be covered in parts or as a whole. The windows do not interrupt the motifs. "Window Graphic" film is applied here, which allows the passenger his habitual look-out and the designer a more efficient usage of the surface. If you like to cover only parts of the buses with your advertisement, you choose between the sides (with or without the top), the sides and the rear end or just the rear end.
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