More than 150.000 Advertising media in Berlin… which one is the right one?
Outdoor advertising in Berlin means numerous media in different locations in many formats and specific ways – you would need a big catalogue to name them all.
Outdoor advertising is different
Other than newspapers or the radio, outdoor advertising has a very particular booking rhythm. Large-scale motives are updated roughly once every 10 days. Two or three days per week are application days – these are when the cycle begins.
Other billboards and the City Light Poster are updated every week. But: the week doesn't start on Sundays or Mondays for every advertising medium. Litfass columns can be updated on Sundays and be ready by Monday. If you have doubts about the appliance dates, make sure to ask the provider.
Nothing for couch potatoes
The pros and cons of a ten-day period are not the most important thing to take into consideration. At the beginning there is one simple truth: People can only be reached by Out of Home advertising, when they leave the house. 86% of the population spend about 1.5 hours per day outside. According to this, there will be about 2.838 million people in the streets of Berlin every day. In the age group between 14 and 75 years we are talking about 2.4 million people in 892 square kilometres.
Outdoor advertising is not the popular search for the needle in the haystack, rather it is strategic media planning. Berlin's underground network reaches about 30% of the mobile population every day, because it is used by about 1.5 million people per day and clearly arranged in nine lines.
Who uses the train in Berlin?
The passengers are mostly female, younger, mainly working with sufficient purchasing power. They like to go to restaurants, to the movies or to the theatre. The mobile phone is part of their everyday life, just like the computer. More about the passengers in the structural data of the passengers. The underground train in Berlin is only one possibility of reaching a certain target group. Another one can be the consideration of Berlins global criteria. Is Berlin too old, overall? Is the purchasing power the most important factor, how about the net income in certain neighbourhoods? More about all this in Berlin and it's neighbourhoods.
Media planning in outdoor advertising
The more criteria that are taken into consideration during the planning process, the more accurate the result. This is not only important in the selection of a target group. Advertising goals can also influence the selection of a medium. Directions about addresses and shop-hours depend on the location and should be shown by long-term media.
- Which medium can be used?
- Who can help with the authorisation?
- Which bridge will be used for the campaign, which stairs should carry my store's name?
We will plan your outdoor advertisement in Berlin accurately according to your ideas.
We are looking forward to your call: +49. 30. 74 20 05 -0
