For the young target group: Interactive billboards

Everywhere young people hang out, bluetooth billboards are about to be erected. The Ströer corporation has planned to set up these dialogue billboards in 30 cities and 300 locations. The Wall AG has already installed 65 bluespots in Berlin. The target group of spending-happy, young consumers can download the content of the poster directly from the billboard to their mobile phone.

Music, lotteries and more

At this point, everyone may think of music, lotteries and film trailers. In order to make the project more profitable, further branches have to follow. Diesel, Nike and Adidas all have to be inspired to invest. But also other, less desirable organisations will follow. For example, political groups and sects, that won't have to demonstratively show their content on the poster anymore but can rather directly upload it to the cell phones.

Up until now the legislator and the Advertising Council has had a lot of influence. The providers of Out of Home advertising previously checked all motifs. If it was not decent enough or infringed upon the law, the assignment was rejected. But now? Who will inspect the content that is released on short notice? Who will prevent Nazi video clips from being displayed?

It will be exciting

A new and exciting era of outdoor advertising is approaching. Enthusiastic young people stand in front of billboards, their cellular phones in hand, downloading free tickets for the next soccer match from Converse.