Finally for local retail

Comprehensive advertising is often not profitable for local retail. Wastage, production costs and investment are too high.

A network of "Bluespots" terminals (65) is systematically introduced in Berlin. These terminals allow the user to make phonecalls and use the internet for free. At the same time he receives information and coupon advertisement for retail, facilities and clubs in his direct surrounding, which he can download. These terminals allow the retail a new way of local advertising. Up to now 82.000 users/month have been registered (Source: Medien und Dienste, 28.4.08).