ITB Berlin 2012
International tourism trade fair

The International Tourism and Trade Fair will be back in Berlin from March 7th-11th 2012. This is where the travel world from each and every continent will meet. But also the Berliners are happy, as every other Berliner loves to travel.

20% of Berliners said that they will spend more money on their summer holidays this year than they did last year.

Another 47% will spend about the same amount and only 25% declared that their vacations will be less expensive. These are the results of a representative poll of the Forsa-institute for the Berliner Zeitung.

Particularly the young Berliners enjoy travelling: 61% of the 14-29 year olds are planning to travel during their summer holidays. Among the over 45 year olds it's only 43%.

The most popular destinations are other European countries: 51% of Berliners will choose another European country as their relaxation destination. 19% are attracted by the newly-formed German states, 15% by western Germany.

Another 13% are planning on travelling a little further, yet the same statistic applies here: Younger people are attracted by the distance. 26% of the 14-29 year olds want to leave Europe and spend their holidays on a different continent.

These are just some of the many reasons to advertise in Berlin. We have a few example campaigns for you, especially designed for vacation advertising in Berlin:

ITB 2012: Costs and data

Do you have questions regarding advertising during the ITB or outdoor advertising in Berlin? We are happy to answer all your questions per This e-mail address is being protected from spambots. You need JavaScript enabled to view it