Media Service Survey of the passengers
Potential: 2.4 million consumers daily
If you take all buses and trains together, you can orbit the world about 18 times a day. In total, they move 250 million kilometres a year with 906 million passengers. That means, more than 2.4 million people take advantage of a public chauffer every day.
The underground train seems to serve as a big taxi for more than 50% of Berlin's inhabitants. It transports about 466.4 million people every year. It has more passengers on weekdays than Munich has inhabitants. If you see it like that, the underground train of Berlin is the third largest city of Germany. To organise an underground city every day is impossible without detailed information. The transport companies therefore systematically measure the flow of traffic.
For outdoor advertisement, this means secure planning. But not only that. Because the passengers are waiting in stations, there is a huge reception of the advertisement. Millions of contacts plus intensive recognition are the best arguments for the underground train of Berlin.
More about the potential of target groups in "a survey of the passengers" and "attributes of the passengers"
