Advertising inside of the trains

According to a recent study conducted by the professional outdoor advertising association, advertising in the underground trains and trams reaches 22% of the population. Since commuters have an adaquate amount of time to absorb the advertisements during their commute, even smaller advertisements are given considerable attention.

Advertising within trains and tram cars is an inexpensive way of steadily promoting a brand’s popularity and recognition.

Berlin’s public transportation system not only consists of a strong network of highly-frequented train, bus, and streetcar stations, but also transports a multitude of interesting target groups. By advertising in Berlin’s extensive train network, your advertisements reach a mainly young and educated public, approximately 40% of which have obtained at least a high school diploma.

The majority of passengers are employed and therefore possess a relatively high purchasing power. They use the train to get to work, to transport them to leisure activities, or to go shopping. Interesting advertising posters are a welcome time-filler for such passengers while they wait to reach their stop.

There are many different ways of advertising inside of the trains. Poster surfaces and adhesive film on and above the windows are only some of them. You may also book Floor Graphics inside of the traincars and the S-Bahn offers the “Swing Cards”, loose advertising flyers that are attached to the grip bars and are available for curious train passengers to take.

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