City Light Poster
in the underground train stations of Berlin

Unlike the classic billboard, the City Light Poster is a showcase, in which the poster is illuminated from behind.

The backlight provides a brilliant image representation to the motive. The colours are intense and the pictures more plastic. Additionally, backlit posters are simply more visible. The light irresistibly attracts the eye to the motive. This is especially effective whenever there is less light, during certain hours of the day, or in darkened underground stations

These City Light Posters can be seen at all high frequency locations throughout the city: crossroads, pedestrian areas, waiting halls, airports and almost all train stations.

The underground stations in Berlin are intersections with an enormous reach. More than 1.5 million people use the underground every day, and, a high percentage of them use it to make a roundtrip. These multiple contacts cause instantaneous brand recognition of the advertisement.

The City Light Posters are situated near the ticket counters and on the platforms. Here, while they await the arrival of their train, people have time to calmly consume the content of the advertisement.

City Light Poster media costs

The media costs are dependent on the city and the urban centre and start from € 7.00.
A CLP on train stations in Berlin costs € 20.00 a day. The City Light Poster is usually offered in networks (starting from 100 locations). Smaller networks can be arranged upon request.

City Light Poster Booking

The City Light Posters are booked weekly. The showcases in the train stations in Berlin are updated with new motives every Tuesday.

City Light Poster Advisory service

We will gladly translate your existing campaign into a CLP format and supervise your campaign upon request. For all further questions concerning billboard advertising and outdoor advertising use our contact form.