Outdoor advertising connects Berlin

The "Gravis" campaign serves a great example of how over- and underground advertising media can be conceptually combined. Besides the core of the campaign, the train station domain at Ernst-Reuter-Platz, traffic boards on trains and buses along with billboards on columns and waiting halls carried the campaign into the city.

The outdoor advertising probably received the additional allowance for the opening campaign for two basic reasons:

Out of approximately 3.4 million people in Berlin, almost 24% are migrants, who prefer media in their own language. There will be no need for additional ads in Russian, Turkish or Serbian, because outdoor advertising reaches all the mobile people in Berlin.

According to the mobility study of the ministry of transportation, people spend more than one hour a day outside of the house, with 31% of this time being dedicated to leisure time activities. Work, shopping and private transactions are further reasons to leave the house.

In short: Outdoor advertising connects Berlin.