Advertising inside of the trains

According to a recent study conducted by the professional outdoor advertising association, advertising in the underground trains and trams reaches 22% of the population. Since commuters have an adaquate amount of time to absorb the advertisements during their commute, even smaller advertisements are given considerable attention. Advertising within trains and tram cars is an inexpensive way of steadily promoting a brand’s popularity and recognition.

Berlin’s public transportation system not only consists of a strong network of highly-frequented train, bus, and streetcar stations, but also transports a multitude of interesting target groups. By advertising in Berlin’s extensive train network, your advertisements reach a mainly young and educated public, approximately 40% of which have obtained at least a high school diploma. The majority of passengers are employed and therefore possess a relatively high purchasing power. They use the train to get to work, to transport them to leisure activities, or to go shopping. Interesting advertising posters are a welcome time-filler for such passengers while they wait to reach their stop.

There are various possibilities of advertising within underground trains and tram cars. Every traincar has a couple of good advertising locations. Here you may choose between two formats. The larger surfaces are posted on the front wall of the train car such that they are clearly visible by all passengers sitting in the corridor.

By using longer adhesive films you may also advertise directly on the windowpanes of the train. This method of advertising creates a striking presence, as window-film advertisements are seen by numerous individuals. While sitting in the tram, passengers looking out the windows are easily reached through advertisements on windowpanes.

Interior advertising in trains

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