A quick and good connection is required for a metropolis like Berlin. The train network with its red and yellow trains is a part of Berlin like the Siegessäule or the Brandeburg Gate. The network is providing a direct connection to the city center for the surrounding areas. This is how the train network is completing the range of mobility options. Up to 1.3 million people use it every day.
This target group can only be reached by adverts in the trains as the outside is not permitted.
Here you can see how train advertising looks for some of our clients.