City Light Poster: A Brilliant Advertising Beacon
City Light Posters allow for around the clock, lit-up advertising. The modern advertising media in the 119 x 175 cm format are located on street islands, pedestrian walkways, in shopping centres, and at train stations and airports. They guarantee an optimal dispersion at highly frequented locations throughout the city. Especially during the darker times of the year and at night, the CLPs are a real eye-catcher.
Yet City Light Posters can also reach pedestrians at places where they have to stand and wait for awhile: in waiting halls. Here is where an advertisement can leave the most lasting impression on its viewer.
First introduced in Germany in the mid-1980s, the City Light Poster remains the mainstay of advertising sales next to large-scale billboard advertising. About 88.000 CLPs are currently being used in outdoor advertising in Germany.
Reservations available almost solely in Networks
In every city there are certain fixed networks for booking - a single selection is unfortunately not possible. Here are some examples:
With help of the different networks CLP campaigns can be catered to specific client groups very well. The business client or tourist is easily found on airports, major train stations or trade shows. Other groups might be contacted in malls or local transport
Here we have some examples of City Light advertising by our clients.