Digital City Light networks
Digital advertising forms in the public streets and on train stations offer flexibility of the content, especially during the IFA that can keep up suspense on any given fair day. Adjust the content daily by playing with the advertising messages, include a competition for presents or give out event tickets or mention the daily highlights to invite visitors.
For your brand presentation you can use 20 digital City Light Boards in the 18/1 formats and/or 75 digital City Light Posters on stations.The City Light Boards are placed exclusively on the intersections of the city with the highest reach. Since the changing of content is also location based you can show special messages around the trade fair area.
The networks of the digital City Light Posters include the most important 25 underground stations like Friedrichstraße, Potsdamer Platz, Alexanderplatz, Wittenbergplatz and Kurfürstendamm. An ideal addition to the target group drivers. The spots on the stations approach a primarily young and well-funded group.