Advertising in stations: High reach, best recognition
Stations are places where people wait, meet and shop and change trains. On the interchange points more than a hundred thousand people gather per day.
The advertising media makes a long term or short term advert presence possible.
For the targeted advertising of a location close to a station notification media in various formats and stair steps at the exits are very interesting options.
Some of the short term advertising mediums are for example City Light Poster, large billboards behind tracks, Floor Graphics and promotion. The booking rhythm is quite different for each medium. For instance City Light Posters are booked weekly while large billboards are booked in ten day periods and Floor Graphics monthly and promotion per day.