For the targeted advertising of a single station where up to a hundred thousand people gather per day and wait for their trains. The exclusive occupation of all large billboards behind tracks. Here you can find an attractive, mobile and well-funded target group. If for instance the station is used by 50.000 people every day, your advertising will achieve a reach of more than 13 million per month which means 1000 contacts cost € 1.80.
Depending on the size of the station it can be up to 33 large billboards telling an advertising story or can present a theme in a lasting fashion by continious repetition.
Minimum booking: one side of a track, one month.
The production of the billboards takes place on foils. The colors and themes appear clearer and the billboard can appear on the stations without losing quality.
The station Alexanderplatz is the biggest interchange station of Berlin. On the underground stations, 33 large billboards (Format 376 x 186 cm) can be booked exclusively for 28 days. The media cost is € 25.000,00 and the production cost € 16.000,00. Therefor the price per one thousand contacts is: € 1,80.
The station Potsdamer Platz offers space for 33 large billboards. Even here the campaign cost per month is € 41.000,00 (media plus production) . The frequency numbers are a bit below the Alexanderplatz so the price per one thousand contacts is € 2.98.
The station Kurfürstendamm offers, because of its architecture, only room for 14 large billboards for exclusive booking. The total cost per month is : € 32.000,00.