To reach, delight and move people, these are main goals of typical Below-the-line marketing measures. In Gala events, conferences and congresses outdoor advertising can play quite different roles.
Promotion-Teams can greet the invited guests already at the airport and give out presents and flyers. Or branded Velo taxis are used as Shuttles services and chaffeur the guests from the hotel to the events or from the parking area to the entrance. For professional congresses in a hotel, a whole column can also be used to greet for the congress. The requirements are as individual as the events themselves. In the two links below you can see examples for campaigns concerning trade fairs and congresses.
For instance during a cancer congress an american company advertised a new product to gain attention for this new treatment. For public events the outdoor advertising is tasked with reaching as many people as possible beforehand and enthuse them. In contrast to conferences and congresses the advertising is supposed to achieve reach. Depending on the target group we compile a Berlin package from mediums individually. The spectators of the marathon for example are interested in sports that can be reached splendid with large billboards on stations. The marathon advertising package therefor concentrates on these surfaces along the route of the marathon.