Bread & Butter
Twice per year, in January and July, the world of fashion and lifestyle gathers in Germany's capital for the Berlin Fashion Week. Professional visitors, purchasers and media representatives come together to get inspired by the new collections. The numerous fairs, fashion shows, exhibitions and events attract thousands of fashion experts from all over the world.
The Bread & Butter fashion convention has evolved into a steady institution of the Fashion Week and the leading fair for all urban- and streetwear. In summer of 2011 the Bread & Butter attracted about 100.000 visitors from about 100 countries to the trend location at the former airport Berlin-Tempelhof.
These advertising effects are hard to beat!
The three days of the Bread & Butter offer an almost unbeatable chance to reach enormous numbers of fashion professionals with well targeted advertising. Local surfaces close to the fairground help you to stand out from the 600 brands and labels at the fair and reach the visitors before they even enter the event. You may let them know where to find you, right when they get off the train.
With advertisement in the city of Berlin you reach the numerous visitors of all the fashion events and end customers at once: The Berliners and the Berlin visitors.
We have compiled interesting media for you in a presentation under the link below. These media are perfectly synchronised with the needs of the fashion industry during the Bread & Butter. They include only media in the direct event environment like LED balloons and the design of the nearby underground station Platz der Luftbrücke We will also gladly realise your own ideas, because almost everything is possible in outdoor advertising. Just ask us!