More than 60.000 fair visitors are drawn to the Luckenwalder street in Berlin when the Premium exhibition offers high-grade collections of international designers. Just a few meters from the trade fair area of the Premium another magnet for visitors is situated: Underground Gleisdreieck. This well developed traffic network connects the trade fairs and showrooms and is used by a majority of visitors. To advertise here means to effectively reach the fashion experts, buyers and media representatives.
Increase your brand awareness and point out to the visitors even before setting foot on the fair ground where you can be found.
Poster Gallery: brand exhibition
Create an impressive overall picture by booking the 27 large billboard surfaces behind the underground tracks. Show a formidable array of your products by using different motifs for different surfaces. For example you can present your whole collection in the station or achieve intense memorability by repeating certain themes.