Bus Advertising for ITB
In Berlin buses and trains play an important role to the bubbly and mobile Berliners.
There are more than a million journeys per day. Bus advertising is part of Berlin for as long as buses have existed. The large billboard formats can't be missed in the city and have excellent reach. According to a study , just 30 Traffic Boards have a reach of 34.5% in the 16 to 69 years age group.
The cost effiency is very apparent. You can see it among others in the summary for your month campaign.
For the tourism sector the TXL-Airport line is recommended. The TXL-buses transport the arriving passengers into the city. They also pass the main station and Alexanderplatz. The professional visitors and business travellers use this Sightseeing route for their way to the hotels.