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It’s a well-known fact that you shouldn’t go shopping when you’re hungry. But those who go to the “Green Week” actually do themselves a favor if they arrive there with an empty stomach, because: The IGW 2022 trade fair will also be the international trade fair for agriculture, horticulture and food in the coming year. So there’s plenty to see, discover and, above all, taste! Why not tingle your target group’s taste buds today: with out-of-home advertising and make them “hungry for more!”

From Jan. 21 – Jan. 30, 2022, the “international Green Week” will take place in Berlin for the 87th time. By the way: In the year 1926 the IGW was called for the first time into the life, at that time this was however still a simple and above all local commodity exchange. 96 years later the meeting developed to one of the world-wide most important fairs within the range food economy, agriculture, and horticulture. The audience is more international than ever, as the figures from last year (2020) show. Over 1,880 exhibitors, including more than 770 international exhibitors, from over 72 countries. For advertisers, this consequently means: your outdoor advertising will be seen and perceived by an international audience, and the reach of the out-of-home campaign is correspondingly high!

The trade show is equally attractive for private and trade visitors, because it brings together players from the entire value chain, i.e. from producers and importers of agricultural products to decision-makers and representatives of wholesalers and retailers, right through to the end consumer. Expressed in figures, this means that more than 400,000 visitors are expected again next year, 90,000 of whom will be trade visitors. This does not include the more than 200 experts from politics and administration, such as ministers and politicians themselves. The GFFA (Global Forum for Food and Agriculture) is in fact the highlight of the IGW and is an international high-level conference on future-relevant topics of global agricultural and food policy. High-profile guests such as Angela Merkel and Prince Charles have already been part of this supporting program.

There are countless media available for your out-of-home advertising for the Green Week. There are several City Lights and other billboards directly around the trade fair, which can be wonderfully combined into a trade fair package. Or do you want to pick up the arriving visitors already at Berlin Central Station or BER Airport? No problem! In addition, there are of course many other options to address Berliners, be it with transit advertising on buses or billboard advertising at train stations or on the street. There are no limits to your creativity.

Those advertising in January 2022 for the “international Green Week” thus reach those target groups easily, which are interested in the topics and/or in the ranges of agriculture, horticulture and nutrition are employed. So, you too can be part of the exchange between the industry and consumers and make them “hungry for more!” with your out-of-home advertising.