Out of home advertising in Berlin
Berlin offers a comprehensive range of media for outdoor advertising. Depending on which target group the advertising is to reach where and when, there is the ideal medium, a suitable network or an optimal media mix. Outdoor advertising in Berlin supplies a huge range of different formats for advertisement posters, for example on advertising pillars, in poster showcases, City Light posters in bus shelters and on sidewalks, as well as large billboards at train stations and City Light Boards on important traffic routes. Print advertising requires lead time. The digital citylight posters and digital citylight boards can be booked on short notice and particularly flexible.
Moreover, Berlin’s extensive public transport network serves as a mobile advertising fleet consisting of over 1,400 buses (double- and single-decker buses), trams and around 1,100 subway wagons. These can be equipped with interior advertising or can be booked in exterior design as long-term advertising or for campaigns. In addition to transport advertising, taxis can also function as advertising faces. Popular taxi advertising formats are door covers or placing signs on the roof, for example.
Local, international or highly specialized target groups can also be successfully reached with outdoor advertising. To draw attention to your business in the neighborhood light posts, junction boxes, clocks, and bridges offer particularly popular and cost-efficient advertising surfaces. Travel enthusiasts, international visitors, and business travelers are successfully met with airport advertising at Berlin’s Tegel (TXL) and Schönefeld (SXF) airport, and soon at BER.
For special occasions, events or trade fairs, all media around a venue can be combined, in order to address a desired target group.
The advertising possibilities in Berlin go far beyond these few examples. Just give us a call. We will be happy to put together an individual offer for you.
Column advertising: 4/1, 6/1, 8/1 (i.e. Litfaß columns or City Light columns)
City Light Boards: 18/1 (on the street)
City Light Poster: 4/1 (i.e. in bus shelters, on sidewalks)
Digital city light poster (on train stations or highly frequented streets)
Digital citylight boards (large billboards, visible, positioned at important traffic intersections)
Digital screens (at interchange train stations)
Billboards on train stations near the trade fair grounds
Digital and analogue City Light Boards
Mega poster at the IBIS Hotel façade, across the trade fair grounds
Airport advertising (i.e. arrivals)
Tegel (TXL), Schönefeld (SXF) and (soon) BER
National and international tourist and business travelers
Digital and analogue posters, coloramen, floor graphics and glass foils, XXL mega poster