Out of home advertising in Berlin
Berlin offers a comprehensive range of media for out-of-home advertising. Depending on which target group the advertising is supposed to reach, where and when, there are suitable out-of-home media. Some media can only be booked in networks, but others can be selected individually and combined to create an optimal media mix. Out-of-home advertising in Berlin provides a huge range of poster advertising in various formats, for example on advertising columns, poster display cases, City Light Posters in bus shelters, at train stations and on sidewalks, as well as large-scale billboards on the street or at train stations and City Light Boards on major traffic routes. Print advertising requires lead time. The digital City Light Posters and digital City Light Boards can be booked on short notice and particularly flexible.
In addition, Berlin’s extensive transportation network serves as a mobile advertising fleet consisting of over 1,400 buses (double, articulated and single-decker), trams and around 1,100 subway wagons. These can be equipped with interior advertising or booked in exterior design as long-term advertising or for campaigns. As further part of transit advertising, taxi cabs can also be wrapped with exterior advertising on the taxi doors or on the roof, for example.
Local, international or highly specialized target groups can also be successfully reached with outdoor advertising. To draw attention to one’s business or an event in the neighborhood, lamppost advertising, junction or telephone boxes, advertising on clocks and bridge advertising are particularly popular. Travelers and international visitors are successfully targeted with airport advertising at Berlin Brandenburg Airport (BER Willy Brandt). Moreover, the former Schönefeld Airport (SXF) is soon to be integrated into the BER and will then receive occupiable media again. On special occasions, events or trade fairs, all media can also be combined specifically around the venue to address the desired target group.
Of course, the advertising possibilities in Berlin go far beyond this. Or do you want to advertise in other German cities? Just give us a call. We will be happy to put together an individual offer for you.
City Light Boards: 18/1 (on the street)
City Light Poster: 4/1 (i.e. in bus shelters, on sidewalks)
Digital city light boards (large ang highly visible, positioned at important traffic intersections)
Digital screens (at interchange train stations)
Digital and analogue City Light Boards,
Mega poster at the IBIS Hotel façade, across the trade fair grounds
Airport advertising (i.e. arrivals)