We are thrilled to announce that our trainee, Celine, has successfully completed her apprenticeship as an Office Management Clerk (German: Kauffrau für Büromanagement) at wtm! 2.5 years of dedication, eagerness to learn, and continuous development have paid off – and we are proud to have supported Celine on this journey. Congratulations on this fantastic achievement!
Diverse Aspects of Office Management Training
During her training, Celine gained experience in many exciting areas. The Office Management Clerk training includes:
Office organization and communication
Accounting and financial management
Customer service and order processing
Human resources and scheduling
Marketing and event management
This comprehensive training provides an excellent foundation for a successful career in business administration.
We Also Offer Training in Dialogue Marketing!
In addition to the Office Management Clerk training, we also offer training as a Dialogue Marketing Clerk at our company. This program focuses on:
Customer communication and service
Marketing and sales strategies
Data management and analysis
Complaint management and quality assurance
Telephone and digital customer consulting
This training is ideal for communicative and service-oriented talents who are passionate about customer relations and marketing strategies.
Shaping the Future – Opportunities for Young Talents
At wtm Außenwerbung, we firmly believe that well-trained young professionals are the foundation for a successful future. That’s why we are committed to providing young people with a solid and practical apprenticeship experience. Our goal is not only to impart knowledge but also to create real career opportunities.
If you’re interested in shaping your future in an exciting and dynamic environment, apply with us! We look forward to welcoming new, motivated trainees who want to grow with us.
Out-of-home advertising and ITB Berlin complement each other perfectly because they offer companies an effective platform to increase brand awareness and reach. The high number of visitors to the trade fair, combined with the advantages of strategically placed advertising, creates an unbeatable synergy. Whether at arrival points such as airports and train stations, along central traffic routes or directly at the trade fair stations – outdoor advertising reaches the target group in a thematically appropriate way and ensures a strong presence through multiple visual contacts. For the travel and tourism industry in particular, this results in an effective marketing strategy that ideally combines traditional and digital channels.
There are many different options for generating attention with outdoor advertising, especially at trade fairs. Here we would like to present three very specific offers and, of course, explain why these three approaches are suitable for trade fair marketing at ITB.
Cool Lite Bikes directly in front of the trade fair entrance
How exactly do you reach trade visitors at a trade fair? Exactly, directly at the trade fair entrance. There you can reach 100% of your target group without any wastage. However, as there are few stationary advertising media available directly at the door, our offer 1 is to place mobile advertising media, such as the Cool Lite Bikes, directly in front of the trade fair entrance. These are bicycles that carry a frame trailer with a double-sided banner attached. The bikes with advertising banners then ride exactly where you want them to. You determine the route. Do you want the bikes to ride up and down in front of the entrance? Good idea! Movement attracts attention! The bikes should commute between the nearest train station and the entrance? Great! This will attract attention and lead customers directly to you.
Our suggestion for the ITB: 2 bikes in front of the south entrance, 2 bikes in front of the north entrance:
Media
No.
Duration
Media
Production
Transfer
Total
Cool Lite Bikes
4 Bikes / 8 faces
4 days
14.384,00 €
1.580,00 €
980,00 €
16.944,00 €
Plus VAT.
Digital airport advertising at BER
At an international trade fair such as ITB, placement at BER Airport is essential for comprehensive trade fair marketing. Why? The international exhibitors and trade visitors arrive here and can be addressed with advertising on digital screens at the baggage carousels and at the exit. The network of 42 digital City Light Posters, which are distributed over 3 floors at Terminal 1, and the Welcome Network of 9 landscape-format screens above the baggage carousels at Terminal 2 are particularly suitable for this purpose. With this package of both networks, you can reach all arrivals at BER and thus all international trade visitors who want to attend ITB. BER Airport is therefore an important touchpoint for trade fair marketing at ITB.
Our tip: Airport advertising for trade fairs should run at least 1-2 days before the start of the trade fair in order to reach those arriving early.
Location
Media
No
Duration
Media costs
Programming
Total
BER Airport T1
digital City Light Poster
42 Screens
1 Week
20.200,00 €
950,00 €
21.150,00 €
BER Airport T2
Welcome Screens
9 screens
1 week
9.900,00 €
950,00 €
10.850,00 €
32.000,00 €
Plus VAT.
Giant poster in front of the trade fair
Location
Medium
No.
Duration
Media
Production
Total
IBIS Hotel / Messe Berlin
Giant posters
2
4 weeks
125.000,00 €
5.331,00 €
130.331,00 €
Plus Vat.
Go big and seize the attention! Directly opposite the north entrance to Messe Berlin is the IBIS Hotel, on whose façade advertisers can place 2 giant posters. With a total of 183.81 m² of advertising space, this package of 2 mega posters offers plenty of scope for creative presentation. Due to the sheer size and the position directly at the intersection to the main entrance of the trade fair, the attention of trade visitors is guaranteed. This is why the giant posters are very popular at trade fairs.
Alternatives for your trade fair marketing and conclusion
The three offers are very good examples of out-of-home advertising as part of trade fair marketing at ITB. In addition to the mobile bikes, giant posters at IBIS or the digital screens at BER airport, there are other alternatives for attracting attention outside the exhibition halls: These include media at the main train station, another arrival point for international trade visitors, poster advertising on the street or at train stations close to the trade fair, or attention-grabbing advertising on sightseeing buses that travel through Berlin city center as a themed advertising space.
Whichever form or placement of outdoor advertising you choose, it is important that trade visitors or your target group see you – and preferably several times! A combination of different media is therefore highly advisable in order to accompany trade visitors on their journey from the arrival point to the exhibition grounds.
This was part 3 of our mini-series on trade fair marketing.
Would you like more tips for successful trade fair marketing? Read part 1 here:
Out-of-Home advertising is one of the most effective marketing strategies and becomes even more important in the context of ITB Berlin, the world’s leading tourism trade show. This article looks at how companies can benefit from outdoor advertising as part of their ITB trade fair marketing.
Out-of-home advertising (OOH) convinces with its impressive efficiency and high return on investment (ROI). According to the “OOH ROI 2020” study by the German Outdoor Advertising Association (Fachverband Außenwerbung e.V.), every euro invested generates an average turnover of 4 euros – a figure that surpasses many other forms of advertising.
Other advantages of out-of-home advertising include
Long-term impact: campaigns can continue to have an impact for weeks after they have been placed.
Positive online effects: Outdoor advertising has been proven to increase internet search volumes.
Cross-media reinforcement: It increases the effectiveness of campaigns that combine different channels.
Multifaceted impact: It supports brand awareness and trust along the entire marketing funnel.
ITB Berlin: A central meeting place for the travel industry
ITB Berlin is considered the most important trade fair for the international travel and tourism industry. From March 4 to 6, 2025, it will once again open its doors and bring together companies, trade visitors and innovations from all over the world. With almost 100,000 participants and over 5,500 exhibitors from 170 countries in 2024, ITB Berlin offers an incomparable platform for networking, knowledge exchange and business cooperation.
Why outdoor advertising fits in with ITB Berlin
Outdoor advertising and ITB Berlin are an ideal combination to effectively increase brand awareness and reach for companies. There are several reasons for this:
High reach: With around 100,000 trade visitors, the trade fair offers an ideal target group for outdoor advertising.
Multiple visual contacts: Strategically placed outdoor advertising in Berlin, at the arrival points of visitors (airport and central station), as well as directly in front of the trade fair enables repeated visibility during the entire duration of the trade fair and thus strengthens brand awareness.
Positive acceptance: Studies show that consumers often find outdoor advertising more pleasant and less disruptive than other advertising formats. Out-of-home advertising blends unobtrusively into the urban streetscape.
Synergies with digital channels: Outdoor advertising can promote online search queries and thus improve a company’s digital presence. The integration of QR codes and landing pages on billboards are particularly popular.
Target group relevance: As a trade fair, ITB Berlin offers an ideal environment to place tourism and travel-related advertising messages in a targeted manner.
OOH advertising as the key to successful trade fair marketing
OOH advertising is an essential component of successful trade fair marketing. It enables companies to stand out clearly from the competition and attract the attention of potential customers in a targeted manner. Especially during a major event such as ITB Berlin, strategically placed out-of-home advertising creates concise points of contact. Whether directly on arrival at BER Airport, at Berlin Central Station, on the way to the trade fair, directly in front of it, at the trade fair stations or at central locations in the city – these advertising measures appeal directly to trade fair visitors thanks to their thematic relevance and ensure maximum visibility.
Conclusion: A strong combination for companies
The combination of out-of-home advertising with ITB Berlin offers companies enormous potential for successful trade fair marketing. The high number of visitors to the trade fair and the many advantages of outdoor advertising create a marketing strategy that not only attracts attention but also delivers measurable results – especially for companies in the travel and tourism industry.
This was part 2 of our mini-series on trade fair marketing. Would you like more tips for successful trade fair marketing?
Read part 1 here:
Before we present our 5 concrete tips for successful trade fair marketing, we would like to briefly clarify two questions: What is trade fair marketing and what are the goals of trade fair marketing. This way, our tips for trade fair success can be categorized immediately.
Trade fair marketing comprises the well thought-out conception and implementation of marketing strategies for trade fair appearances with the aim of expanding the customer base and establishing business connections. An appealing stand design, meaningful advertising materials and captivating interactive elements are key components in attracting visitors and effectively communicating the benefits of products or services. The lasting success of a trade fair presentation depends to a large extent on a precise target group analysis in advance and a structured follow-up after the event.
Goals and tasks in trade fair marketing
Trade fair marketing pursues a variety of strategic goals that go far beyond immediate sales success. The central tasks and objectives include
Increasing brand awareness: presence at trade fairs significantly increases the visibility of the company and its products in the industry.
Acquisition of new customers: Trade fairs offer a unique platform for personal interactions that can be used to gain new business contacts and potential customers.
Maintaining and improving the brand image: direct contact with visitors makes it possible to actively and positively influence the perception of the brand.
Expanding the business network: trade fairs are ideal opportunities to deepen existing business relationships and forge new partnerships.
Conducting market research: Direct exchange with customers and competitors provides valuable insights into current market trends and customer needs.
These multidimensional objectives underline the strategic importance of trade fair marketing as an integral part of a company’s marketing mix.
5 tips for successful trade fair marketing
Trade fairs are still an important instrument in the marketing mix of many companies. They offer the unique opportunity to make personal contact with customers and interested parties, present products and position your own company. But how do you make your trade fair marketing successful? Here are five key tips that will help you make your next trade fair presence a complete success.
1. Plan well ahead
Successful trade fair participation begins with thorough and early planning. Ideally, you should start preparations at least six to twelve months before the event. This gives you enough time to:
Develop a clear trade fair concept
Plan budget and resources
Design and equip your stand
Secure better stand locations at the trade fair and take advantage of any discounts for early bookings
Develop and initiate accompanying marketing strategies for the trade fair
Create marketing materials
Train and prepare your team
2. Know the location and your target group
In order to design your trade fair marketing effectively, it is essential to know the target location and your target group precisely. Do thorough research:
Who are the typical visitors to the trade fair?
Which industries and companies are represented?
What are the current trends and challenges in the industry?
What cultural particularities need to be taken into account at the trade fair venue?
What opportunities are there to position your brand as prominently as possible at the trade fair, in the exhibition halls and in the city?
3. Adapt communication and media mix to target group and event
A successful trade fair appearance requires a well-thought-out media mix. Tailor your communication channels and content to your target group and the type of event. Take this into account:
Social media channels for pre-event communication and live updates
Press releases and specialist articles in relevant media
Email marketing for personalized invitations
Printed materials such as flyers or product catalogs
Digital presentations or interactive displays at the trade fair stand
Outdoor advertising (digital and analog) in the trade fair city and especially in front of the exhibition halls
Make sure that your messages are consistent across all channels and reflect your brand identity.
4.Generate attention
At a trade fair, you are competing with many other exhibitors for the attention of visitors. Therefore, use creative and eye-catching elements to stand out from the crowd:
Develop a unique stand design that represents your brand
Plan interactive elements such as virtual reality demonstrations or live product tests
Organize prize draws or competitions
Use eye-catching displays or modern technologies (e.g. holograms) to create eye-catchers
The more you appeal to visitors’ senses, the more likely you are to be remembered.
Also use additional placements beyond the trade fair stand to appeal to visitors in multiple ways. These include, among other things:
Participation in debates, lectures or panel discussions
Sponsoring or article placement in the trade fair catalog
Placement of advertising media on the exhibition grounds, around the trade fair and at touch points
5. Address the target group and customers directly and invite them specifically to the trade fair
Personal contact is the heart of every trade fair. Take the opportunity to address your target group and existing customers directly and invite them specifically. But how do trade visitors find their way to your stand to talk to you?
Send personalized invitations by e-mail or post
Offer exclusive benefits for visitors to your stand, such as special trade fair discounts or VIP treatment
Use social media to arouse interest and generate anticipation
Contact important customers personally and arrange appointments at the trade fair
Create incentives for visitors, such as the presentation of new products or exclusive networking opportunities
Take advantage of advertising opportunities at the most important touch points for national and international trade visitors on their way from the airport, via the main railway station to the trade fair station, to inform visitors once again of the location of your stand (hall and stand number).
The more targeted and personalized your invitations are, the more likely it is that your target group will visit your stand.
Conclusion: What is needed for successful trade fair marketing
With these five tips, you are ideally equipped to make your trade fair marketing successful. Remember: a trade fair is an investment in your brand and your customer relationships. With careful planning and creative implementation, you can ensure that this investment pays off for your company.
So, which trade fair is on your agenda? Perhaps even the ITB in Berlin? ITB will take place in Berlin from March 4-6, 2025. If you are attending here, then you have already completed most of the steps on our list. But what about organizing your presence outside the exhibition grounds?
In this article, we will take a closer look at the placement of out-of-home advertising at trade fairs and ITB Berlin in particular:
Do you have any questions or are you interested in outdoor advertising for trade fairs and events? Please use our contact form below or give us a call: +49 30 22 45 89 97.
We will be happy to answer your questions and send you a non-binding offer.
Trade fairs are major annual events that bring together visitors from many cities and countries. Technology, automobile, gaming, animation: In Germany various trade fairs take place. As marketing events, they attract many visitors through their variety of different activities. Manufacturers and retailers can present their goods and services there. In Hanover and around the trade fair grounds in there are many advertising faces ideal for creating visibility during the trade fair.
In this article, you will learn why outdoor advertising around the trade fair grounds is worth it and how different media can be successfully combined into a media mix to skilfully pick up the target group on their way to the trade fair.
Trade fair advertising – your media mix
Draw attention to yourself and be visible!
There are many advertising media available for your trade fair advertising. Not only directly in front of the fairgrounds, but also at important traffic routes. The airport, the main station, the access roads and the train station in front of the trade fair in particular are important POIs (points of interest) to adequately accompany trade fair visitors to the trade fair.
Whether digital screens at the airport baggage belt, big banners at the main station, large-scale billboards and city light boards at the trade fair station or even mobile advertising spaces such as video trucks or cool light bikes right outside the door. You have the choice and option to put together your own media mix. Used correctly, the different advertising media will form a network that guides the people to the trade fair and your fair booth. Therefore, it is important to extend your branding beyond the fairgrounds with out-of-home advertising to attract as many people as possible. This will help your target group find their way to you.
Meeting places: Out-of-home ads at the train station and airport
Make the most of your options! – Approach your clientele directly with your advertising and create a visual statement at the same time.
The main station and airport in Hanover are the arrival point where it all begins. This is where your target group arrives. Thousands of people are processed at the airport and main station every day. That’s why advertising can also be seen here. Especially when trade fairs are in full swing, you can ideally meet many of your visitors at Laatzen station or Hanover airport. After all, these are the first touchpoints before they arrive at the trade fair.
At Hanover airport, various coloramas and lightboxes lead the way from the terminal to the baggage claim and straight to the exit. Strategic placement on these backlit posters makes the perfect first impression. After that it’s off to the city by train or cab. For those arriving by train, Hanover main station is the first place of arrival. Here lots of poster media and banners are available for your branding. Next stop is the trade fair. Use the poster advertising at the roads leading to the fair and at the Laatzen station to reach all arriving trade visitors.
The World rides on us – Hendrickson at the IAA
They know all about car mechanics and how to use advertising media, too. Hendrickson simply knows how to do it! – At the start of the IAA Transportation trade fair 2024 in Hanover, they will be present and pick up your target group at the important touchpoints outside the trade fair.
At the IAA, suppliers, retailers, and car enthusiasts come together to experience the innovations of automobile mechanisms. An exchange in which everyone present talks about their expertise. Hendrickson used the trade fair to their advantage to present their new product and invite visitors to their fair booth.
At Hanover main station, they displayed themselves on big banners on the glass elevator, which is located right at steps that go up to the platform where the train runs directly to the trade fair. Guiding the IAA visitor right to them. At the Laatzen station, they used the Station Tower. This three-sided advertising medium was placed directly at the passageway that leads to the west entrance of Hanover trade fair. It is therefore highly visible to all visitors arriving.
For those arriving by car or cab, they have also placed posters on City Light Boards on the main access routes from the city. This ensures that you meet all trade fair visitors.
Save to say, that out-of-home advertising at trade fairs is a very helpful tool to strengthen brand awareness in your direct target group. The amount of advertising media in this media mix is indispensable, as it addresses visitors several times on their way there and via different channels. Hanover is no exception.
Advertise your trade fair in Hanover now! You are closest to your target group at the airport, main railway station or Laatzen station.
Don´t miss out on this opportunity and book now, before the best location are gone.
