Have you ever sat in the Berlin subway and passed the time to your destination by watching Berlin passenger television? You are not alone! Millions of passengers travel on the U-Bahn every day and catch up on Berlin and the world via these digital screens.
But have you ever asked yourself, how can I advertise on the Berlin passenger television? How does it work? And how much does it actually cost? No problem, here are the answers on a silver platter.
The Berliner Fenster (German for Berlin window) is a digital information and entertainment system in the subway cars of Berlin’s public transportation system. It is also known as the passenger television of the U-Bahn. Passengers regularly receive the latest news, weather forecasts, event tips and advertising content via integrated screens. The monitors are mounted at the ends of the vehicles or centrally above the central aisle. This allows the screens to be seen by as many people as possible.
Key features:
Equipment: Two monitors per unit. Information on the following stations and transfer options is displayed on the left. A mixed entertainment program is shown on the right.
Topic areas: News (Tagesspiegel, rbb), weather, culture, sport, event information and advertising
Program length: About 15 minutes, followed by a repeat
Language range: Mainly German, occasionally multilingual contributions
Digital! The Berliner Fenster is the only digital format for transport advertising among the otherwise predominantly analog interior advertising foils.
Since its introduction in 2001, the Berliner Fenster has become an integral part of local public transport and reaches around 1.5 million Berliners and tourists every day. In addition to providing information, it plays an important role as an advertising space for companies and institutions.
How can the passenger television be booked?
Customers enjoy a great deal of freedom and flexibility when booking the Berlin Passenger television. We will go through these freedoms in brief here:
1) How long is your clip?
You have the option of having a clip of various lengths included in the program. The standard length is 10 seconds. But you can also create 15, 20, 25 or 30 second clips.
2) Dynamic or still image?
You are free to choose whether your clip is a video (moving images) or a still image. Or you can combine both. The choice is yours.
3) When would you like to broadcast?
You are completely free to decide on which days and at what times your commercial is broadcasted. We have a planning tool with a weekly view for this purpose. The broadcast is from 4 a.m. to midnight and the day is divided into 2-hour time slots. So, you can decide on which day and in which 2-hour blocks you would like to be broadcast.
4) How often would you like to be played out?
In addition to selecting the time slots in which your clip is to be played, you can also choose whether it is to be shown 8, 16 or 24 times in this time slot. Of course, there is also the option of being played 0 times in some 2-hour blocks.
Here in this booking example, you can see that we have booked the various time slots with more or fewer repetitions. On Tuesday we broadcast 8 times per 2-hour time slot, on Thursday not at all.
This flexible allocation allows you to decide exactly when you want to broadcast and thus reach your target group and use your budget wisely.
How much does the Berliner Fenster cost?
With a CPM (cost per thousand contacts) of just over €1, the Berliner Fenster is very affordable! The final costs depend on the length of the clip and the desired number of repetitions, but the CPM remains almost unchanged around 1.06€.
In our booking example (see above), the advertiser receives 400 playouts of 10 seconds each, spread over a week. The media price is €12,608. This achieves 11,836,668 gross contacts, which corresponds to a CPM (thousand contact price) of just €1.07. An almost unbeatable price-performance ratio!
Would you like a customized offer? No problem. Just tell me how long your clip is and when and how often you would like to play it. I will then prepare the offer accordingly.
Why should you book digital interior ads on the passenger TV?
Digital interior advertising on the Berlin passenger TV is a great way to achieve visibility for your brand. We have already highlighted some aspects. Here we summarize the positive aspects once again in short:
High reach! Berlin Passenger TV reaches 1.5 million people every day!
Unbeatable value for money! With a CPM of just €1, the Berliner Fenster is a great and affordable medium for a small buck.
Entertainment factor
Passengers are looking for distraction during the long journey on the U-Bahn. They can hardly look out of the window in the tunnel. The Berliner Fenster is therefore a welcome distraction.
High appeal and relevance
By embedding the advertising clips in an editorial program, the commercials are not perceived as distracting. The relevance is further enhanced by Berlin-related features such as the weather, politics and events.
It’s hard to imagine Berlin without them. The sightseeing buses travel their route through Berlin’s city center every day, taking in the sights and highlights of the city. But that’s not all. On the huge back of the double-decker bus, they offer a large advertising space in Mega Rear format. Bus advertising on sightseeing buses is a great marketing strategy to make your brand visible in the city center of Berlin.
Book the Mega Rear format on sightseeing buses now and be the main attraction of the sightseeing bus tour! Thanks to its size, the Mega Rear attracts the attention of everyone in traffic and reaches countless people in Berlin’s city center every day. The fixed route allows you to advertise in an even more targeted way, as only fixed locations are visited.
Tour Berlin now with your campaign on sightseeing buses and secure the last-minute deal for May!
Sightseeing bus advertising offer: 25% 35% and 45% discount au Media
How much discount would you like? We have prepared an exclusive graduated offer for you here: 1, 3 or 5 sightseeing buses.
In today’s fast-paced world, advertising must do more than just attract attention – it must also have a positive impact. This is exactly where CityBreeze comes in: An innovative combination of modern digital advertising and environmentally friendly technology. It sets new standards for digital out-of-home advertising (DOOH) and offers companies an attractive, sustainable way to reach their target groups. But what exactly is CityBreeze and how does it work? Let’s take a closer look.
The CityBreeze is a groundbreaking advertising solution that combines digital screens with living moss installations. This unique marriage of technology and nature creates a platform where brands can present their messages in high quality while helping to improve air quality.
The concept is based on a future-oriented idea: sustainability meets intelligent advertising. From one side, the CityBreeze units look like a conventional digital City Light poster. But on the back of the high-resolution digital display is a living surface with moss that filters pollutants and improves the ambient air.
These sustainable City Light Posters are mainly located in shopping centers and malls. Ideal locations to reach a broad and affluent target group. They also have an integrated seating area and invite you to take a break in the fresh air. In this way, conventional advertising space is transformed into a green, breathing island of relaxation.
How does the CityBreeze work?
CityBreeze combines natural air purification with modern advertising technology. The way it works is based on several key aspects:
Air filtration through moss: Each CityBreeze unit contains around two square meters of moss, which acts as a natural air filter. This special moss can filter fine dust from the ambient air and reduce it by 82 %. This improves the air quality. Studies on environmental performance have shown that this amount of moss can replace a significantly larger green area in its effect.
Active ventilation system: The polluted city air is sucked into the CityBreeze unit, passed through the moss and cleaned there. Viruses and bacteria are also blocked by up to 20%. The cooled, purified air is then released back into the environment. This creates a refreshing atmosphere and can reduce the ambient temperature by up to 4°C.
Intelligent sensor technology: Built-in sensors continuously monitor the vitality of the moss and the ambient conditions. This data controls a smart system that optimizes the care of the moss and thus maximizes air purification performance – with minimal resource consumption.
Digital advertising displays: On the front of the CityBreeze unit is a high-resolution digital display that presents advertising content in brilliant quality. Companies can place their brand messages here in a targeted and effective way, while at the same time helping to improve the air quality and temperature in the shopping center.
What is the price to advertise on these sustainable CityBreeze screens?
To illustrate the costs, we present two examples here: The placement in the entire network across Germany and the placement in a selected mall (East Side Mall in Berlin).
Costs: all CityBreeze locations in Germany
To date, there are 38 CityBreeze installations across Germany, spread over 22 shopping centers. In a classic campaign, these digital City Light posters are placed with a 10-second clip.
Duration: 6 days (Mon-Sat)
Spot length: 10 seconds
Screens: 38
Contacts: 3,148,378
Media costs: € 40,560
Programming fee: € 250
Price for the CityBreeze screens in 1 mall – East Side Mall Berlin
The digital moss-wonder can also be booked in smaller networks starting at 1 mall. This allows you to cover the exact target group or target location. Let’s take the East Side Mall on the lively Warschauer Strasse in Berlin as an example. Here, you meet a young, international target group. Thanks to the nearby UBER Arena (a high-priced event location), there are also many active and affluent people here.
Duration: 6 days (Mon-Sat)
Spot length: 10 seconds
Screens: 2
Contacts: 825,881
Media costs: € 11,567
Programming fee: € 250
Please contact us for an individual offer.
Why CityBreeze is the future of DOOH advertising?
CityBreeze heralds a new era in outdoor advertising – one that combines economic success with ecological responsibility. Companies that rely on CityBreeze screens not only increase their brand presence, but also make an active contribution to greener and more liveable cities.
As urban areas continue to grow, the need for sustainable solutions is increasing. The digital CityBreeze poster units are at the forefront of this development and offer a modern, appealing and environmentally friendly advertising opportunity. Those who advertise here not only reach their target group, but also position themselves as pioneers in the field of sustainability and social responsibility.
Take this opportunity to become part of an innovative movement! Contact us today to find out more about the advertising opportunities with CityBreeze and make your company visible in a sustainable way. Together we are shaping the future of urban advertising – greener, fresher and more effective than ever before!
You are interested in further information about digital out-of-home advertising?
Read more about it here: Digital Posters
You have questions, feel free to contact us directly:
Poster advertising really is the classic form of outdoor advertising and it is impossible to imagine the cityscape of small and large cities without it. Billboard advertising is available in different sizes, which can vary depending on the location and purpose. The choice of format often depends on the objective of the advertising measure, such as the reach, the target group and the location of the advertising.
During the organization of the campaign with poster advertising, sooner or later the question arises: How big are the posters?
There is a list of common poster formats in Germany. We have therefore created an overview for you here, from which you can see the poster size, poster dimensions and the format designation. We have also included a brief description of where the respective format can be found.
What are the dimensions for large-scale billboards?
Large-scale billboards have the 18/1 format as standard.
Dimensions: 3,560 x 2,520 mm
Large.scale billboards are approx. 9m² in size and are often found on streets, large squares, in supermarket parking lots and at and around train stations.
Which poster formats are available on full columns
On an advertising column you have various options. Either 2 or 3 posters can be placed around the column. And there are also two different formats with different lengths: 6/1 and 8/1.
8/1 poster size: 1,189 x 3,360 mm
6/1 poster size: 1,189 x 2,520 mm
Both formats are possible on most pillars throughout Germany. Whether 6/1 or 8/1 is simply a question of space and design. The longer 8/1 format offers more advertising space.
Columns can be found on busy streets, in squares, in city centers, but also in residential areas.
Dimensions for small cultural posters, mixed columns and mixed showcases
The A1, A0 and 4/1 formats are particularly popular for art, culture and event announcements.
4/1 poster size: 1,189 x 1,680 mm
A0 poster size: 841 x 1,189 mm
A1 poster size: 594 x 841 mm
The dimensions stated are for portrait format. In some cases, this format is also available in landscape format.
The mixed advertising supports can be booked as networks of several small posters (e.g. in A1 format) at different locations and thus gain good visibility in a larger surrounding, even with small posters.
At train stations, cultural posters are increasingly found as poster frames and poster showcases as panels with several posters from different advertisers.
How big are City Lights?
City Light Poster
CLP poster format: 4/1
CLP poster size: 1,189 x 1,680 mm
City Light Posters are 2m² posters that are in a display case and are backlit. They can be found in bus stops, train stations and shopping streets all over Europe. But these posters are also not uncommon in malls and parking garages.
City Light Boards
CLB poster format: 18/1
CLB poster dimensions: 3,560 x 2,520 mm
City Light Boards are approx. 9m² posters, which are also in a display case and are backlit. They stand prominently at a height of 3 meters on a stand on busy streets. But City Light Boards can also be found on facades and in railroad stations.
City Light columns
CLC poster format: 8/1
CLC poster dimensions: 1,189 x 3,360 mm
City Light columns are the premium equivalent of the classic advertising pillar. This column protects three posters with showcase glass and the posters are backlit. They can be found at busy streets and intersections, mainly in the city center.
Do giant poster have a fixed format?
No, giant posters, also known as megaposters or blow-ups, do not have a fixed format. Their actual format depends heavily on the size permitted on the construction site scaffolding or façade. They can range in size from 10 to 300m².
Dimensions: Vary greatly, often over 12 meters in width
These huge posters are located in highly frequented areas, e.g. on the walls of buildings in cities, in long-distance train stations or construction site scaffolding.
How do you create the print file for poster advertising?
The formats mentioned describe the final format of the poster advertising. When you are designing the poster, you should note that the final format is not automatically the layout format. For large formats, a scale of 1:10 is advisable. For other formats, such as columns, a scale of 1:6 is desirable. You can find out which layout format your poster requires here in our technical data sheets:
Tired of your marketing campaigns blending into the background noise? Imagine your message lighting up the streets, captivating potential customers day and night. Digital City Light Boards (dCLBs) offer a dynamic and eye-catching way to amplify your brand’s visibility. But what about the cost? That’s the million-dollar question!
This guide will illuminate everything you need to know about advertising on digital City Light Boards. We’ll break down the costs, explore the benefits, and show you how to book these powerful displays to achieve your marketing goals.
Digital City Light Boards (dCLBs) are a modern, high-tech version of traditional City Light Boards, which are commonly used in out-of-home advertising. These digital screens integrate advanced LED screen technology, allowing for dynamic and interactive advertising displays. Here are some key features and benefits of DCLBs:
Key Features
Format: DCLBs typically feature large LED screens, often around 9 square meters in size, which can display content as 10 second spots
Location and Placement: These digital boards are positioned on a stand and strategically located in areas with high traffic and visibility, such as major streets, intersections, and public spaces. This placement ensures they capture the attention of a wide audience. Additionally, when situated near busy roads, they particularly appeal to drivers, a popular target group for marketing campaigns due to their statistically higher income.
Technological Advantages: DCLBs leverage advanced digital technology to facilitate real-time content updates, allowing advertisers to tailor their messaging to specific audiences at precise times of the day or week. This adaptability significantly boosts the impact and efficiency of advertising campaigns.
Benefits
Environmental Impact: No more printing, no more logistics! The digital CLBs contribute to a more sustainable advertising practice by cutting down on production.
Creative Possibilities: The digital nature of these boards offers a wide range of creative options, including dynamic visuals and real-time updates, which can be tailored to specific events or conditions (e.g., weather-dependent advertising).
Efficiency and Reach: DCLBs provide high contact numbers and rapid reach due to their prominent placement and engaging content, making them an effective medium for both short-term promotions and long-term branding strategies.
Overall, Digital City Light Boards represent a significant advancement in outdoor advertising, combining traditional visibility with modern digital capabilities to enhance audience engagement and campaign effectiveness.
How to Book Digital City Light Boards?
Booking Digital City Light Boards (dCLBs) is easy and provides great flexibility. Here are some thoughts to consider to help you towards your booking:
Network: dCLBs can be booked as single unit or in different networks. Selecting single screens is great for targeted location-based campaigns, whereas network booking ensures impressive reach through-out the city.
Broadcast timing: By default, digital City Light Boards can be booked by week. But when including them into a programmatic out-of-home campaign, they can be booked by day, by hour or linked to various conditions as single playout (i.e. the weather).
Volume: How many spots do you want? Decide on the booking package that suits your campaign needs. Common packages include Small, Medium, and Large, each offering a different number of spots per hour.
Which approach of booking digital City Light Boards fits best to your advertising campaign depends highly on your advertising goals, target audience and target area.
How much does advertising on digital city light boards costs?
Digital City Light Board (DCLB) advertising costs vary depending on the decisions you take in terms of booking method. See paragraph above: How do I book digital City Light Boards?
Cost digital City Light Boards – Example: Berlin.
Network booking
Here are some example prices for two networks of digital city light boards in Berlin. They can be booked in different packages that grant different numbers of playouts per hour.
Network
Screens
Package
Spots per hour
Network price per week
Berlin city net
58
Small
18
€ 20.381,20
Medium
54
€ 56.149,80
Large
72
€ 71.090,60
Berlin partial net
29
Small
18
€ 11.286,80
Medium
54
€ 30.937,20
Large
72
€ 39.239,90
Single unit booking
Location
Contacts per week
Media costs per week
Brunnenstraße 63
133.532
€ 1.171,80
Frankfurter Allee 263
204.135
€ 1.171,80
Landsberger Allee vor 2
77.619
€ 1.079,40
Neue Kantstraße 10
101.365
€ 1.079,40
For more information and the prices for digital city light boards, feel free to check out our presentation: Digital City Light Boards
Out-of-home even cheaper: Cost-Saving Tips
Book a full week instead of single days
Broken down to the price per unit per day, you save 52 % when booking the whole week instead of single days!
Book the whole network instead of many single units
There are different networks available to accommodate different budgets. When booking the whole network you save 17% on the per unit media price.
Target your Key-Audience with specific locations
If you are not looking for a high reach but to meet your target audience at a specific location, then select single digital city light boards and cut down on scattering loss.
Remember, while DCLBs may seem expensive initially, their dynamic nature and ability to reach a wide audience can offer significant value for your advertising budget.
Ready to Light Up Your Brand? Contact Us Today!
Digital City Light Boards offer a powerful and cost-effective way to elevate your brand’s visibility and reach your target audience. Don’t let your marketing efforts fade into the background. Contact us today for a free consultation and discover how dCLBs can help you achieve your marketing goals! Fill out the contact form below or give us a call – we’re ready to help you shine!
We are thrilled to announce that our trainee, Celine, has successfully completed her apprenticeship as an Office Management Clerk (German: Kauffrau für Büromanagement) at wtm! 2.5 years of dedication, eagerness to learn, and continuous development have paid off – and we are proud to have supported Celine on this journey. Congratulations on this fantastic achievement!
Diverse Aspects of Office Management Training
During her training, Celine gained experience in many exciting areas. The Office Management Clerk training includes:
Office organization and communication
Accounting and financial management
Customer service and order processing
Human resources and scheduling
Marketing and event management
This comprehensive training provides an excellent foundation for a successful career in business administration.
We Also Offer Training in Dialogue Marketing!
In addition to the Office Management Clerk training, we also offer training as a Dialogue Marketing Clerk at our company. This program focuses on:
Customer communication and service
Marketing and sales strategies
Data management and analysis
Complaint management and quality assurance
Telephone and digital customer consulting
This training is ideal for communicative and service-oriented talents who are passionate about customer relations and marketing strategies.
Shaping the Future – Opportunities for Young Talents
At wtm Außenwerbung, we firmly believe that well-trained young professionals are the foundation for a successful future. That’s why we are committed to providing young people with a solid and practical apprenticeship experience. Our goal is not only to impart knowledge but also to create real career opportunities.
If you’re interested in shaping your future in an exciting and dynamic environment, apply with us! We look forward to welcoming new, motivated trainees who want to grow with us.
