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The evolution of digital billboards

The analog city light posters are superior to their predecessors “paper” by their brilliance for years. Backlighting achieves far more eye contact than non-illuminated or illuminated billboards. The next milestone in the evolution of the city light poster...

Just say thank you

On a large number of billboards, friendly public service employees smile at us. They symbolize occupational groups such as the fire brigade, public order department, police and so on. The Berlin Senate hopes that the campaign will raise awareness of the achievements...

New signs on lanterns

The Berlin Senate has the right to re-tender and reassign advertising on light poles. New brooms now sweep back to the end of the year and bring us new formats, running times and terms of payment in addition to a different framework. Prices for advertising signs on...

BERLIN ADVERTISING MARKET

In 2017, the Berlin Senate invited tenders for its advertising rights for the marketing of advertising pillars, City Light posters, advertising signs on lanterns and watch advertising. At the end of last year, the advertising experts and above all the...

Donald Duck visits Berlin

In October, Berlin’s Alexanderplatz was transformed into Entenhausen and a Gallic village. For one month, the paperback publisher presented its comic heroes on each large area (32 large areas in total). The new issue “Asterix and Obelix in Italy” was...

Advertising for the local area

The great example from Lisbon shows a successful advertising sign for his business. An advertising sign is placed on the bus stop and shows us the way to satisfy our appetite and hunger. A beautiful idea that also saves space. Especially in cities with narrow streets,...