Underground advertising in Berlin
The transport network in Berlin is one of the most modern in Europe. Next to buses and trams, the Berlin urban rail (S-Bahn) and subway (U-Bahn) hold the clear advantage that the can transport up to 1.4 million people a day unhindered by traffic jams and construction sites. With railway advertising, you are relying on the medium with the widest reach that the city has to offer. Advertising on and in transport media meets a predominantly young, educated and working public, which therefore has a relatively high income. Passengers regularly use the train several times a week to get to work, to colleges and universities, for leisure activities or shopping.
Underground advertising reaches attentive passengers
With advertising on trains you achieve high attention and reach. Standing on the platform, passengers look out for the arriving train with a high degree of concentration and automatically perceive the advertising on the trains. A special eye-catcher are trains in full-cover – a complete branding. But also advertising around the doors are very effective because passengers are focused directly on the doors. Therefore, they get into immediate contact with this form of underground advertising.
Moreover, the subway network connects the stations from the outskirts to central Berlin locations. This guarantees long ranges for your advertising on the wagons.
Advertising helps against boredom – this is a great advantage of advertising posters and passenger television (Berliner Fenster) in urban rail trains and the subway. The different poster formats can be placed to the sides, front, ceiling and windows inside the train wagon. Interior advertising offers a welcome distraction during the train ride.
Here you will find examples of our implementations for means of transport indoor advertising in underground and suburban trains in Berlin.