Airports are interesting hubs for people, cultures, and brands. People from all over the world come together here regularly, from tourists to business travelers and trade fair visitors. Between check-in and departure, passengers spend a lot of time, go shopping and actively consume airport advertising. Berlin Airport (BER) has a lot of interesting advertising spaces, from huge banners to cleverly placed showcase posters.
The new Berlin Brandenburg Airport “Willy Brand” (BER) recently opened. With the subsequent closure of the city airport in Tegel, advertisers will no longer have to choose between the airports, but will reach all Berliners and Berlin visitors bundled at BER. Statistics show that around 67 % of passengers are private holidaymakers and around 33 % are business travelers. However, the percentage of business travelers is particularly higher at trade fairs and specialist congresses. Airport advertising is particularly interesting for advertisers if they want to achieve high international reach with people of a higher net household income.
- Residence Germany 61% 61%
- Dwell time more than 60 minutes 78% 78%
- Proportion private travelers 60% 60%
- Proportion that are men 55% 55%
- Proportion that are women 45% 45%
Offer of the month: Digital City Light Poster at BER airport
At the new BER airport, you will find a total of 41 digital City Light Posters on 3 levels, which will help you reach all departing and arriving passengers, as well as meeters & greeters. The single-sided and double-sided CLPs can be booked per week and are, therefore, particularly flexible and attract a lot of attention through moving images.
BER airport: Coloramen at the baggage carousel
Place your brand on the coloramen at the baggage carousels at the new BER airport and reach all arriving passengers. These light boxes are individually selectable, about 3 m² in size and immediately catch the eye. You can find more advertising options for BER in the download.
Schönefeld airport: Digital Public Net
As a future part of the new BER, Schönefeld Airport will remain open. 3 hanging screens on the direct walking connection between the railway station and the airport terminal and a large video wall in the terminal area form together the Digital Public Net. You can find more advertising formats for the SXF in the download.
The Munich airport is considered an exclusive advertising location. A wide range of retail and food stores increase the length of stay of passengers. Moreover, the large forum between the terminals offers a large exhibition area and also attract visitors from the surrounding area. In other words, high reach with good depth of contact. Download more information in our short overview.
Hamburg Airport is the fifth largest airport in Germany. Over 17.2 million passengers are handled here every year. With 6 large digital screens strategically positioned above the connecting routes between the terminals and 2 screens in the main halls, your advertising reaches 100% of all arriving and departing passengers.
With more than 60 million passengers a year, Frankfurt Airport ranks third in Europe. 59% of the passengers come from abroad and 62% transfer here. The long length of stay gives passengers time to consume your advertising. Therefore, you benefit from enormous reach and active advertising perception. For further information see download.