Advertising on City Lights
City Lights are special media for billboards in outdoor advertising. While classic posters are illuminated from the front at best, City Lights are backlit advertising spaces in big cities. There are City Light Posters, City Light Boards and City Light Columns.
The smaller City Light Posters are usually located in very prominent places, for example, in bus or tram shelters, where they benefit from the long waiting time of public transport users. Among other things, the CLPs are also integrated into street furniture such as toilets. They can also be found as free-standing display cases in pedestrian passages or as light boxes in railway stations, shopping centers and airports.
City Lights are booked weekly and occupy a fixed place in media planning. This is due to their high advertising impact resulting from regional and temporal flexibility as well as their striking backlighting, especially in the evening hours and in autumn and winter. Up to three motifs share the display and are presented consecutively at one location by means of a changing mechanism. The rotation attracts more attention through the movement and, thus, increases the advertising effect.
Types of City Lights
City Light Posters are the dominant medium in every city. The advertising poster in the standard format 4/1 shines to the people in almost every major city in Germany and Europe. Around 100,000 City Light Posters cover the most important metropolitan areas in Germany. The different networks are attracting the attention of specific target groups. Therefore, CLPs are an important part of every outdoor advertising campaign.
City Light Boards, also known as Mega Lights, are backlit large faces that ensure high coverage at highly frequented traffic junctions. At a height of 2.50 meters they tower above the flowing traffic and can be seen by all road users without restriction. In contrast to the city light posters, which are only booked in networks, city light boards can be selected individually.
City Light Columns are positioned in city centers in exposed locations. Many traditional advertising pillars have been converted into modern city light columns. All locations are hand-picked, so to speak, and convince through their location quality. Furthermore, City Light Pillars can also be booked individually.
Many City Lights have already been digitalized and are located at railway stations, airports and on roads. You can find everything else about this under Digital Posters.