Indonesia places an advertisement on one of Berlin’s best-known LED boards on the highly frequented Kurfürstendamm in Berlin to attract customers to visit their country. In addition, sightseeing buses with advertisements for Indonesia drive through the streets and increase the advertising pressure. The motif rolls through the city on fixed routes past many sights such as the Brandenburg Gate and the TV Tower. Especially in July, Berlin is bustling with tourists. In this way, a large reach is achieved in travel-savvy target groups.
Den Haag’s poster advertising hangs on a City Light Board at the Messedamm 22 in Berlin. Their campaign is aimed at visitors attending the ITB, the International Tourism Fair, as well as those who simply enjoy traveling. Their image advertising shows the beautiful facets of their city.
The Hague advertises on a digital City Light Board for the ITB, the International Tourism Fair. The digital screen is positioned exactly between the Messe Nord entrance and the nearby Messe Nord train station. This is the perfect way to reach trade fair visitors and give them an insight into the culture and sights of The Hague with two creatives.
Client: UMB Istanbul Fuarcilik Ve Gösteri Hiz. A.S
Placement: Messedamm 11 in Berlin
Motif:GrowTech trade fair in Antalya
Agency: Direct client
Informa Markets is advertising on a digital City Light Board at Messedamm 11 in Berlin. With their outdoor advertising, they are reaching trade visitors and exhibitors at the current Fruit Logistica trade fair to get them excited about the upcoming GrowTech trade fair in Antalya.
Datorios has booked several advertising spaces for an event at the Gasometer, including a City Light column. This was strategically placed in close proximity to the Gasometer to target visitors and passersby in the area. The choice of location ensures that the advertisement is highly visible.
Motif: Berlin Science Week with “The brightest light Berlins”
Agency: direct client
As part of Science Week Berlin, Tiny Galleries presented itself to the public at Alexanderplatz underground station in Berlin. All digital City Light posters were booked with a 10-second spot. The spot invites you to take a closer look at BESSY II. How does the brightest light in the city work? The station is located in the immediate vicinity of the Gallery and guarantees over 100,000 viewers every day.
