City Light Board at Potsdamer Platz
Client: Verband der deutschen Filmkritik e.V.
Placement: Berlin, Potsdamer Platz
Motif: critic of the week
Agency: direct booking
LED-board and sightseeing buses for Indonesia
Client: Indonesia
Placement: Kurfürstendamm
Motif: tourism
Agency: Great Bus Advertising Ltd.
Indonesia places an advertisement on one of Berlin’s best-known LED boards on the highly frequented Kurfürstendamm in Berlin to attract customers to visit their country. In addition, sightseeing buses with advertisements for Indonesia drive through the streets and increase the advertising pressure. The motif rolls through the city on fixed routes past many sights such as the Brandenburg Gate and the TV Tower. Especially in July, Berlin is bustling with tourists. In this way, a large reach is achieved in travel-savvy target groups.
City Light Board – The Hague at the ITB Berlin
Client: Den Haag
Placement: Messedamm 22 in Berlin
Motif: City the Hague
Agency: Direct client
Den Haag’s poster advertising hangs on a City Light Board at the Messedamm 22 in Berlin. Their campaign is aimed at visitors attending the ITB, the International Tourism Fair, as well as those who simply enjoy traveling. Their image advertising shows the beautiful facets of their city.
Digital City Light Board – The Hague city by the sea
Client: Den Haag
Placement: Neue Kantstraße 10 in Berlin
Motif: City the Hague
Agency: Direct client
The Hague advertises on a digital City Light Board for the ITB, the International Tourism Fair. The digital screen is positioned exactly between the Messe Nord entrance and the nearby Messe Nord train station. This is the perfect way to reach trade fair visitors and give them an insight into the culture and sights of The Hague with two creatives.
Informa / Growtech auf digitalen City Light Boards
Client: UMB Istanbul Fuarcilik Ve Gösteri Hiz. A.S
Placement: Messedamm 11 in Berlin
Motif: GrowTech trade fair in Antalya
Agency: Direct client
Informa Markets is advertising on a digital City Light Board at Messedamm 11 in Berlin. With their outdoor advertising, they are reaching trade visitors and exhibitors at the current Fruit Logistica trade fair to get them excited about the upcoming GrowTech trade fair in Antalya.
City Light Column Datorios
Client: Datorios Inc.
Placement: Berlin
Motif: Flink Forward Event
Agency: direct
Datorios has booked several advertising spaces for an event at the Gasometer, including a City Light column. This was strategically placed in close proximity to the Gasometer to target visitors and passersby in the area. The choice of location ensures that the advertisement is highly visible.