Dydo uses programmatic digital City-Light-Posters to strategically select locations and optimize their advertising placement. Since their headquarters are in Steglitz, they advertised there to strengthen their local presence and directly target their audience within the immediate area. The flexibility of DCLP allows for ads to be placed exactly where they have the greatest impact—both regionally focused and precisely targeted.
Union Klischee and Camera Workers advertise their rental studio in Berlin on a digital city light board at Neue Kantstraße 10. With this large-format outdoor advertising, they want to reach potential customers who want to book a photo studio for a one-off shoot and need a professional environment.
On the Messedamm in Berlin, Union Klischee advertises “Das Mietstudio”, the photo studio for rent from Camera Workers. By placing their ad on City Light Boards, they are skillfully implementing their campaign and attracting a lot of attention, including among visitors to this year’s IFA at the Berlin Exhibition Grounds.
In Berlin, our client Union Klischee advertises with the words: “Das Mietstudio“ by the Camera Worker on City Light Columns. By placing the ad at Berlins busy street Kurfürstendamm, the client is reaching many possible customers for their photo studio.
