Poster advertising really is the classic form of outdoor advertising and it is impossible to imagine the cityscape of small and large cities without it. Billboard advertising is available in different sizes, which can vary depending on the location and purpose. The choice of format often depends on the objective of the advertising measure, such as the reach, the target group and the location of the advertising.
During the organization of the campaign with poster advertising, sooner or later the question arises: How big are the posters?
There is a list of common poster formats in Germany. We have therefore created an overview for you here, from which you can see the poster size, poster dimensions and the format designation. We have also included a brief description of where the respective format can be found.
Content:
- Poster dimensions: How big are…
- How to create poster advertising print files
- Book billboard advertising
Overview of the dimensions of various posters:
What are the dimensions for large-scale billboards?
- Large-scale billboards have the 18/1 format as standard.
- Dimensions: 3,560 x 2,520 mm
- Large.scale billboards are approx. 9m² in size and are often found on streets, large squares, in supermarket parking lots and at and around train stations.
Which poster formats are available on full columns
On an advertising column you have various options. Either 2 or 3 posters can be placed around the column. And there are also two different formats with different lengths: 6/1 and 8/1.
- 8/1 poster size: 1,189 x 3,360 mm
- 6/1 poster size: 1,189 x 2,520 mm
- Both formats are possible on most pillars throughout Germany. Whether 6/1 or 8/1 is simply a question of space and design. The longer 8/1 format offers more advertising space.
- Columns can be found on busy streets, in squares, in city centers, but also in residential areas.
Dimensions for small cultural posters, mixed columns and mixed showcases
The A1, A0 and 4/1 formats are particularly popular for art, culture and event announcements.
- 4/1 poster size: 1,189 x 1,680 mm
- A0 poster size: 841 x 1,189 mm
- A1 poster size: 594 x 841 mm
- The dimensions stated are for portrait format. In some cases, this format is also available in landscape format.
- The mixed advertising supports can be booked as networks of several small posters (e.g. in A1 format) at different locations and thus gain good visibility in a larger surrounding, even with small posters.
- At train stations, cultural posters are increasingly found as poster frames and poster showcases as panels with several posters from different advertisers.
How big are City Lights?
- City Light Poster
- CLP poster format: 4/1
- CLP poster size: 1,189 x 1,680 mm
- City Light Posters are 2m² posters that are in a display case and are backlit. They can be found in bus stops, train stations and shopping streets all over Europe. But these posters are also not uncommon in malls and parking garages.
- City Light Boards
- CLB poster format: 18/1
- CLB poster dimensions: 3,560 x 2,520 mm
- City Light Boards are approx. 9m² posters, which are also in a display case and are backlit. They stand prominently at a height of 3 meters on a stand on busy streets. But City Light Boards can also be found on facades and in railroad stations.
- City Light columns
- CLC poster format: 8/1
- CLC poster dimensions: 1,189 x 3,360 mm
- City Light columns are the premium equivalent of the classic advertising pillar. This column protects three posters with showcase glass and the posters are backlit. They can be found at busy streets and intersections, mainly in the city center.
Do giant poster have a fixed format?
No, giant posters, also known as megaposters or blow-ups, do not have a fixed format. Their actual format depends heavily on the size permitted on the construction site scaffolding or façade. They can range in size from 10 to 300m².
- Dimensions: Vary greatly, often over 12 meters in width
- These huge posters are located in highly frequented areas, e.g. on the walls of buildings in cities, in long-distance train stations or construction site scaffolding.
How do you create the print file for poster advertising?
The formats mentioned describe the final format of the poster advertising. When you are designing the poster, you should note that the final format is not automatically the layout format. For large formats, a scale of 1:10 is advisable. For other formats, such as columns, a scale of 1:6 is desirable. You can find out which layout format your poster requires here in our technical data sheets:
Technical data sheets for creating the print file
Book billboard advertising
Are you interested in billboard advertising or do you still have some questions? Get in touch with us and fill out the contact form below.
If you would like to read more information about poster advertising, click here: Billboard Advertising in Germany
We look forward to hearing from you!
The wtm team