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News

This is where we publish articles about interesting news in the world of outdoor advertising. Allowing you to stay updated on new developments and possibilities to design your advertising campaigns.

How big are posters? Formats Part 1

How big are posters? Formats Part 1

Poster advertising really is the classic form of outdoor advertising and it is impossible to imagine the cityscape of small and large cities without it. Billboard advertising is available in different sizes, which can vary depending on the location and purpose. The...

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Strong growth in out-of-home advertising

Strong growth in out-of-home advertising

The Nielsen report highlights strong growth in Out-of-Home (OOH) advertising for 2024. We are presenting a quick overview here: Gross Revenue: OOH advertising revenue increased by 18% compared to the previous year, reaching €2.67 billion. Market Share in Media Mix:...

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