News
This is where we publish articles about interesting news in the world of outdoor advertising. Allowing you to stay updated on new developments and possibilities to design your advertising campaigns.
Outdoor Advertising: Around the World in 80 Days? With wtm it is: From Idea to Launch in 7 Days
Did you know that travelers at Cologne Airport spend an average of 35 minutes at the baggage carousels? That is longer than a lunch break! This is exactly where our client ecs.events reached their target audience with airport advertising. From May 5 to May 7, 2026,...
Daily over 1 million contacts
The more people live in one square meter, the more important public transport becomes. Congested streets and lack of parking speak for the use of buses and trains in the city centers of Germany. 78% of the population use public transport, and not only in very young...
Out-of-home advertising in 2026: the growth medium
You might think 2025 was a tough year for the advertising industry. Budgets were cut, major media categories lost ground, and TV (the dominant medium for decades shed nearly €722 million. Not exactly a climate for growth. And then there is out-of-home advertising....
Passenger television in Germany
Television in buses and trains is infotainment consisting of news, advertising, and current weather reports. Information about sports and culture is well received by passengers and forms the basis for attractive advertising. Several screens are installed in each...
City Light Column: Prime Exclusive Location
Berlin Science Week is a week for anyone who's curious – all over Berlin. Science opens its doors for 10 days. Our client figured this message needed to get out there, and outdoor advertising was the best way to do it, so they picked their spots. In addition to...
Ad change buses made easy
Practical example of motif change in bus advertising: Brandenburger Quell Your bus advertising has been running for over a year and you want to change the motif? No problem. Updating the motif on the bus or tram is a completely normal production process that keeps an...
Not every message needs a campaign
Sometimes, it doesn’t take a full-blown campaign to make an impression. That’s exactly what PSD Bank thought when looking for a distinctive way to highlight its Steglitz office. And so, they decided to put the advertising pillars in their catchment area to the test....
Outdoor Advertising Black Friday Deals
Black Friday Booster: How to Boost Sales with Outdoor Advertising Do you also feel like the Black Friday season starts earlier every year? Just as the first leaves fall, the first sales offers appear on every channel. The challenge for you as a marketing manager or...
Digital, interesting, and straightforward
Location: Hamburg Airport Protagonist: San Miguel, the well-known beer from Spain Our client booked three flights at Hamburg Airport. During the first week, San Miguel presented itself on a digital board with fast-moving images, and in the following week, a 10-second...
Outdoor advertising for the new office or company headquarters?
The new offices are ready and the move is planned for next month? The new company sign has been ordered, but there are no other signs for the new office. What can I do to put my office in the spotlight? What realization times do I need to take into account? What costs...