News
This is where we publish articles about interesting news in the world of outdoor advertising. Allowing you to stay updated on new developments and possibilities to design your advertising campaigns.
Out-of-home advertising around the Hanover Trade Fair – Hendrickson at the IAA
Trade fairs are major annual events that bring together visitors from many cities and countries. Technology, automobile, gaming, animation: In Germany various trade fairs take place. As marketing events, they attract many visitors through their variety of different...
Best case study: Programmatic out-of-home campaign for Dydo Immobilien & Hausverwaltung
In an increasingly digitalized world, out-of-home (OOH) marketing remains an indispensable medium for effectively reaching people in their everyday lives. The real estate and property management company Dydo has used the potential of digital outdoor advertising to...
The diverse media landscape at Geneva Airport
At Geneva Airport, the media landscape is as diverse as the travel experience itself. From digital media to traditional analog media, the formats cover all areas - from departure to parking. The Ellinikon: eye-catching advertising with digital screens at Geneva...
Outdoor advertising in Berlin: poster show cases at U-Bahn and S-Bahn stations
Poster show cases have proven to be an extremely effective medium in Berlin's dynamic outdoor advertising landscape. Every day, they attract the attention of thousands of commuters and tourists who use the U-Bahn and S-Bahn. The posters in individual frames offer an...
Trade Fair Advertising in Barcelona
Shoptalk in Barcelona is a place where the future of retail is discussed and shaped. The latest technologies and trends, new business models - everything is put on the retail table in Barcelona. At Shoptalk, you can meet the most important players in the industry. Our...
Reach 5 mio. Contacts with Advitising on Columns
Each column and each large-scale billboard was evaluated according to a standardized national survey form. The criteria of location quality, traffic flows, density and equipment of the advertising media were taken into account. The result was a contact number, an...
Poster campain targeted at schools
The Weiterdenker (German for: thinking beyond), a German College for Social Pedagogy lived up to their namw. The aim of the campaign was to address graduating students with posters and introduce the Weiterdenker Fachschule. We were given a list of school addresses...
Trade fair offer: Nuremberg Interzoo
Trade fairs are a major challenge for exhibitors and for us as media consultants. Interzoo is an international trade fair in Nuremberg. This is where the whole world meets, this is the leading trade fair for the pet industry. Our client Champions Petfoods from the...
Billboard advertising in mixed poster showcases cases on train stations – these are the 8 advantages
Poster advertising is the absolute classic in out-of-home advertising. But there are so many different advertising media and poster formats. Today we want to take a look at billboard advertising in mixed poster showcases. But what are mixed poster showcases (German:...
Happy New Year for your outdoor advertising! Plan your campaigns for 2024 on out-of-home advertising media now!
What goals have you and your company set for 2024? Do you want to increase sales, find staff, boost brand awareness, tap into new markets or simply launch an image campaign or two? No matter what campaign goal you are pursuing, outdoor advertising in the media mix is...