News
This is where we publish articles about interesting news in the world of outdoor advertising. Allowing you to stay updated on new developments and possibilities to design your advertising campaigns.
Billboard advertising in mixed poster showcases cases on train stations – these are the 8 advantages
Poster advertising is the absolute classic in out-of-home advertising. But there are so many different advertising media and poster formats. Today we want to take a look at billboard advertising in mixed poster showcases. But what are mixed poster showcases (German:...
Happy New Year for your outdoor advertising! Plan your campaigns for 2024 on out-of-home advertising media now!
What goals have you and your company set for 2024? Do you want to increase sales, find staff, boost brand awareness, tap into new markets or simply launch an image campaign or two? No matter what campaign goal you are pursuing, outdoor advertising in the media mix is...
The power of Out-of-Home advertising at trade fairs: increasing visibility and engagement
Out-of-Home advertising (OOH) plays a crucial role in visibility in the trade show environment, for example at events such as the Smart Country Convention. This dynamic form of communication transcends traditional boundaries and offers unique benefits to increase...
Black Friday Deal at BER Airport Berlin
Black Friday is just around the corner, and we have two deals ready: 25% discount on all digital spaces at BER Airport Valid for week 47 (20.11. to 26.11.2023) double-up special for Q1/24: We double the advertising duration! When booking an analogue advertising space...
High visibility for your Out-of-Home advertising: Digital City Light Boards in Berlin
Do you want to quickly place an out-of-home advertising campaign in Berlin and achieve high visibility? Then, digital City Light Boards are the right choice for you. The 9-m² screens are strategically placed on high-traffic routes, achieving a net reach of 24.4% with...
Brand new in Berlin! Taxi advertising now has programmatic digital rooftop advertising! WOW
You may have noticed, in Hamburg, Frankfurt, Munich and Berlin there are now more and more taxis that have digital screens on the roof. Some may not have realized that the rooftop advertising is digital. This is because with its 1920 x 540 pixels, the taxi advertising...
Sightseeing bus advertising is the best bus advertising
Pretty daring thesis, do you agree? Possibly. But of course, it always depends on which advertising goals you are pursuing and which target groups you want to address. But sightseeing bus advertising has some advantages over conventional bus advertising. In the...
At the POS: facade advertising as an eye-catcher
Outdoor advertising at the store, this includes not only an eye-catching lettering illuminated above the shop window or the window films on the shop window, this also includes eye-catchers on the facade. Permanent changes may be prohibited by the landlord or the...
Digital airport advertising as part of trade fair marketing – Why should airport advertising be booked as trade fair marketing, and why should it necessarily be digital posters?
Today's article will answer in clear arguments the two questions why airport advertising should be an important part of trade fair marketing and why exactly it should be digital posters at the airport. Generally speaking, airports are the hubs of international...
Hello, Public Video City Tower! A new DOOH pearl in Hamburg
Hamburg has something new to offer in out-of-home advertising, namely the "Public Video City Tower". A monumental DOOH (short for "Digital Out of Home") is currently conquering Hamburg's neighborhoods. From Altona to the Reeperbahn to St. Pauli and Hamburg Airport,...