News

This is where we publish articles about interesting news in the world of outdoor advertising. Allowing you to stay updated on new developments and possibilities to design your advertising campaigns.

City Light Column: Prime Exclusive Location

City Light Column: Prime Exclusive Location

Berlin Science Week is a week for anyone who's curious – all over Berlin. Science opens its doors for 10 days. Our client figured this message needed to get out there, and outdoor advertising was the best way to do it, so they picked their spots. In addition to...

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Ad change buses made easy

Ad change buses made easy

Practical example of motif change in bus advertising: Brandenburger Quell Your bus advertising has been running for over a year and you want to change the motif? No problem. Updating the motif on the bus or tram is a completely normal production process that keeps an...

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Not every message needs a campaign

Not every message needs a campaign

Sometimes, it doesn’t take a full-blown campaign to make an impression. That’s exactly what PSD Bank thought when looking for a distinctive way to highlight its Steglitz office. And so, they decided to put the advertising pillars in their catchment area to the test....

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Outdoor Advertising Black Friday Deals

Outdoor Advertising Black Friday Deals

Black Friday Booster: How to Boost Sales with Outdoor Advertising Do you also feel like the Black Friday season starts earlier every year? Just as the first leaves fall, the first sales offers appear on every channel. The challenge for you as a marketing manager or...

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Digital, interesting, and straightforward

Digital, interesting, and straightforward

Location: Hamburg Airport Protagonist: San Miguel, the well-known beer from Spain Our client booked three flights at Hamburg Airport. During the first week, San Miguel presented itself on a digital board with fast-moving images, and in the following week, a 10-second...

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How big are posters? Formats Part 1

How big are posters? Formats Part 1

Poster advertising really is the classic form of outdoor advertising and it is impossible to imagine the cityscape of small and large cities without it. Billboard advertising is available in different sizes, which can vary depending on the location and purpose. The...

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