News

This is where we publish articles about interesting news in the world of outdoor advertising. Allowing you to stay updated on new developments and possibilities to design your advertising campaigns.

Daily over 1 million contacts

Daily over 1 million contacts

The more people live in one square meter, the more important public transport becomes. Congested streets and lack of parking speak for the use of buses and trains in the city centers of Germany. 78% of the population use public transport, and not only in very young...

read more
Out-of-home advertising in 2026: the growth medium

Out-of-home advertising in 2026: the growth medium

You might think 2025 was a tough year for the advertising industry. Budgets were cut, major media categories lost ground, and TV (the dominant medium for decades shed nearly €722 million. Not exactly a climate for growth. And then there is out-of-home advertising....

read more
Passenger television in Germany

Passenger television in Germany

Television in buses and trains is infotainment consisting of news, advertising, and current weather reports. Information about sports and culture is well received by passengers and forms the basis for attractive advertising. Several screens are installed in each...

read more
City Light Column: Prime Exclusive Location

City Light Column: Prime Exclusive Location

Berlin Science Week is a week for anyone who's curious – all over Berlin. Science opens its doors for 10 days. Our client figured this message needed to get out there, and outdoor advertising was the best way to do it, so they picked their spots. In addition to...

read more
Ad change buses made easy

Ad change buses made easy

Practical example of motif change in bus advertising: Brandenburger Quell Your bus advertising has been running for over a year and you want to change the motif? No problem. Updating the motif on the bus or tram is a completely normal production process that keeps an...

read more
Not every message needs a campaign

Not every message needs a campaign

Sometimes, it doesn’t take a full-blown campaign to make an impression. That’s exactly what PSD Bank thought when looking for a distinctive way to highlight its Steglitz office. And so, they decided to put the advertising pillars in their catchment area to the test....

read more
Outdoor Advertising Black Friday Deals

Outdoor Advertising Black Friday Deals

Black Friday Booster: How to Boost Sales with Outdoor Advertising Do you also feel like the Black Friday season starts earlier every year? Just as the first leaves fall, the first sales offers appear on every channel. The challenge for you as a marketing manager or...

read more
Digital, interesting, and straightforward

Digital, interesting, and straightforward

Location: Hamburg Airport Protagonist: San Miguel, the well-known beer from Spain Our client booked three flights at Hamburg Airport. During the first week, San Miguel presented itself on a digital board with fast-moving images, and in the following week, a 10-second...

read more