News
This is where we publish articles about interesting news in the world of outdoor advertising. Allowing you to stay updated on new developments and possibilities to design your advertising campaigns.
Out-of-home advertising with City Light Poster: “See you!”
With out-of-home advertising (OOH) on City Light Poster, the saying is almost the order of the day, and in many ways. Because this advertising format has developed into a real premium advertising medium in recent years and can now be found all over Europe. In this...
Out-of-Home advertising with digital screens directly at the PoS and touchpoint in Germany: Advertise where customers like entrepreneurs and drivers buy.
You've probably heard of the "PoS" (point of sale) and the so-called "touchpoint". With out-of-home advertising at the actual point of sale, such as an ATU branch or in a wholesale store like Metro, you influence the customer's buying decision directly and in your...
2023: Annual plan for your out-of-home advertising
December comes as a surprise, every year. Private individuals get into stress and try to get the remaining Christmas gifts. And companies quickly prepare their annual plans for the coming year. What about your out-of-home advertising annual planning for 2023? What...
Product and target group – Two important factors in the selection of advertising media and locations
You want to place out-of-home advertising and do not know which media to book, which network or which locations? Two important factors that can help in selecting the advertising medium and locations are the product to be advertised and the associated target group....
Billboard advertising classic: the German large-scale poster „Großfläche“
What makes the large-scale „Großfläche“ a classic of billboard advertising? It is popular and it works! This billboard advertising on these large panels is possible across Germany in the same format. This means that graphic designers create a format, the 18/1 format...
Parking garage advertising: when your out-of-home advertising becomes an impulse generator
On average, drivers spend 41 hours a year looking for a parking space. In the capital Berlin, the frustration even extends to 62 hours a year. The solution: parking garages, with sufficient free parking spaces, in close proximity to the destination. Your advantage:...
With Satispay, billboard advertising in Berlin Kreuzberg is knorke
According to the urban dictionary, knorke is a German version to say “cool”. So, in June 2022, the Italian payment processing app Satispay launched a big, and knorke, campaign with billboard advertising in Berlin Kreuzberg and Neukölln, in order to increase brand...
Algorand shows how GREEN out-of-home advertising can be
You think out-of-home advertising can't be green? Posters and foils that are produced only to be displayed for a short time are not sustainable, you say? And anyway, what does all this have to do with the American Blockchain Algorand? Let's clear things up! On May...
Is Out-of-Home advertising worth it or is everyone still in the home office?
Our client Monday.com offers a computer program to coordinate and manage small to large teams. After various major international cities, such as New York and San Francisco, had already been covered with large-scale out-of-home advertising, the Monday customer base in...
Out-of-Home advertising in the media mix means: Out of sight but still in mind!
How nice it would be if your out-of-home advertising continued to be anchored in the minds of the contact persons reached even two/three weeks after the end of the advertising campaign. No problem because out-of-home advertising can do that and much more! As the...