News
This is where we publish articles about interesting news in the world of outdoor advertising. Allowing you to stay updated on new developments and possibilities to design your advertising campaigns.
City Light Column: Prime Exclusive Location
Berlin Science Week is a week for anyone who's curious – all over Berlin. Science opens its doors for 10 days. Our client figured this message needed to get out there, and outdoor advertising was the best way to do it, so they picked their spots. In addition to...
Ad change buses made easy
Practical example of motif change in bus advertising: Brandenburger Quell Your bus advertising has been running for over a year and you want to change the motif? No problem. Updating the motif on the bus or tram is a completely normal production process that keeps an...
Not every message needs a campaign
Sometimes, it doesn’t take a full-blown campaign to make an impression. That’s exactly what PSD Bank thought when looking for a distinctive way to highlight its Steglitz office. And so, they decided to put the advertising pillars in their catchment area to the test....
Outdoor Advertising Black Friday Deals
Black Friday Booster: How to Boost Sales with Outdoor Advertising Do you also feel like the Black Friday season starts earlier every year? Just as the first leaves fall, the first sales offers appear on every channel. The challenge for you as a marketing manager or...
Digital, interesting, and straightforward
Location: Hamburg Airport Protagonist: San Miguel, the well-known beer from Spain Our client booked three flights at Hamburg Airport. During the first week, San Miguel presented itself on a digital board with fast-moving images, and in the following week, a 10-second...
Outdoor advertising for the new office or company headquarters?
The new offices are ready and the move is planned for next month? The new company sign has been ordered, but there are no other signs for the new office. What can I do to put my office in the spotlight? What realization times do I need to take into account? What costs...
Digital U-Bahn interior advertising: How do I book the Berlin’s passenger television?
Have you ever sat in the Berlin subway and passed the time to your destination by watching Berlin passenger television? You are not alone! Millions of passengers travel on the U-Bahn every day and catch up on Berlin and the world via these digital screens. But have...
Last minute deal for May: 25% – 45% discount on sightseeing bus advertising in Berlin!
It's hard to imagine Berlin without them. The sightseeing buses travel their route through Berlin's city center every day, taking in the sights and highlights of the city. But that's not all. On the huge back of the double-decker bus, they offer a large advertising...
Sustainable advertising with CityBreeze screens: a fresh perspective on digital out-of-home advertising
In today's fast-paced world, advertising must do more than just attract attention - it must also have a positive impact. This is exactly where CityBreeze comes in: An innovative combination of modern digital advertising and environmentally friendly technology. It sets...
How big are posters? Formats Part 1
Poster advertising really is the classic form of outdoor advertising and it is impossible to imagine the cityscape of small and large cities without it. Billboard advertising is available in different sizes, which can vary depending on the location and purpose. The...