News
This is where we publish articles about interesting news in the world of outdoor advertising. Allowing you to stay updated on new developments and possibilities to design your advertising campaigns.
Last minute deal for May: 25% – 45% discount on sightseeing bus advertising in Berlin!
It's hard to imagine Berlin without them. The sightseeing buses travel their route through Berlin's city center every day, taking in the sights and highlights of the city. But that's not all. On the huge back of the double-decker bus, they offer a large advertising...
Sustainable advertising with CityBreeze screens: a fresh perspective on digital out-of-home advertising
In today's fast-paced world, advertising must do more than just attract attention - it must also have a positive impact. This is exactly where CityBreeze comes in: An innovative combination of modern digital advertising and environmentally friendly technology. It sets...
How big are posters? Formats Part 1
Poster advertising really is the classic form of outdoor advertising and it is impossible to imagine the cityscape of small and large cities without it. Billboard advertising is available in different sizes, which can vary depending on the location and purpose. The...
The Ultimate Guide to Digital City Light Boards Advertising Costs: Light Up Your Brand Without Burning a Hole in Your Wallet
Tired of your marketing campaigns blending into the background noise? Imagine your message lighting up the streets, captivating potential customers day and night. Digital City Light Boards (dCLBs) offer a dynamic and eye-catching way to amplify your brand's...
Apprenticeship Successfully Completed– Congratulations, Celine!
We are thrilled to announce that our trainee, Celine, has successfully completed her apprenticeship as an Office Management Clerk (German: Kauffrau für Büromanagement) at wtm! 2.5 years of dedication, eagerness to learn, and continuous development have paid off – and...
Trade Fair Marketing Part 3 – ITB Berlin: 3 offers for your out-of-home advertising
Shine with out-of-home advertising at ITB Berlin Out-of-home advertising and ITB Berlin complement each other perfectly because they offer companies an effective platform to increase brand awareness and reach. The high number of visitors to the trade fair, combined...
Part 2 – Effective Out-of-Home advertising as part of trade fair marketing at ITB Berlin:
Why companies benefit Out-of-Home advertising is one of the most effective marketing strategies and becomes even more important in the context of ITB Berlin, the world's leading tourism trade show. This article looks at how companies can benefit from outdoor...
What is needed for successful trade fair marketing? 5 tips for your trade fair success
Before we present our 5 concrete tips for successful trade fair marketing, we would like to briefly clarify two questions: What is trade fair marketing and what are the goals of trade fair marketing. This way, our tips for trade fair success can be categorized...
Strong growth in out-of-home advertising
The Nielsen report highlights strong growth in Out-of-Home (OOH) advertising for 2024. We are presenting a quick overview here: Gross Revenue: OOH advertising revenue increased by 18% compared to the previous year, reaching €2.67 billion. Market Share in Media Mix:...
Out-of-home advertising around the Hanover Trade Fair – Hendrickson at the IAA
Trade fairs are major annual events that bring together visitors from many cities and countries. Technology, automobile, gaming, animation: In Germany various trade fairs take place. As marketing events, they attract many visitors through their variety of different...