The more people live in one square meter, the more important public transport becomes. Congested streets and lack of parking speak for the use of buses and trains in the city centers of Germany. 78% of the population use public transport, and not only in very young target groups.
Why indoor advertising?
• High reach
• Long “advertising time”: at least 10 minutes travel time
• 42% of respondents state that they notice advertising in buses and trains (see study by the Fachverband Aussenwerbung)
What types of indoor advertising exist?
Sizes and shapes vary from city to city, from vehicle to vehicle.
Bus indoor advertising: Most buses are single-deckers or articulated buses, double-deckers are the minority. In many cities, the windows can be covered with double-sided printed films in the format 50 x 15 cm. The advertising can be seen from both inside and outside. In some bus types, the partition behind the driver is offered in a portrait format.
Train indoor advertising: In trains we find most of the surfaces. Above the seats, landscape-oriented strips dominate, which offer less space for complex advertising messages, but relieve the budget. Images and texts are best placed on the end walls of the carriages and next to the doors.Another quite common format is the A2 portrait format, which is placed next to the doors and on the end walls of the carriages
The publisher Lilly used the format 285 x 405 mm and presented its children’s book app. The images were meant to have impact, which is why the publisher chose a portrait format and a sufficiently large size.
Indoor advertising is available in practically every German metropolis. Whether Berlin, Munich, Stuttgart, Hamburg, Hanover, Leipzig, Dresden, or Nuremberg, advertising spaces can be booked in all subways, trams, and buses, although without line binding. In rural areas, public transport is provided through a network of bus lines and regional trains. The range of indoor advertising is therefore significantly thinner. In this case, we recommend checking the advertising opportunities at the stations.
We are happy to advise you and implement your advertising goals efficiently.
