The international tourism fair again was a huge success for the exhibitors. More than 90% of exhibitors are very happy with their acquired business contacts. And more than 80% expect a successful future business venture.

Botswana is investing in outdoor advertising to boost tourism demand. With their airport advertising in Berlin the African county addressed the business fair visitors and invited them to a meeting at their stand.

They utilised typical pictures of the county for popular travel destinations to create a desire for a vacation in Botswana.

Pure nature: In Botswana there are more elephants than people. Also lions, giraffes, wildebeests and so on. The campaign on busses brought you close to the Safari. With the airport line Botswana consciously decided to include the Berlin airport, main station, Brandenburg Gate, Unter den Linden and Alexanderplatz. All the defining spots in Berlin.

The fair CISCO took place in Berlin in February. Nutanix is a US-american startup-company located in Silikon Valley which offers an invisible infrastructure for the Computer-Computing, a next generation cloud platform.

To meet up at the fair in Berlin, the majority of visitors land at airport Berlin – Tegel. Nutanix has opted for the advertising on the ceiling banners which surround the inner ring. Here are the exits of many terminals to the taxi stand. 40 double-sided ceiling banners welcome to CISCO visitors in Berlin. An effective setting of the advertising message. The advertising was very creative. In June 2017 Nutanix repeated his airport advertising.