In 2017, the Berlin Senate invited tenders for its advertising rights for the marketing of advertising pillars, City Light posters, advertising signs on lanterns and watch advertising. At the end of last year, the advertising experts and above all the “old” marketers looked forward to the decision phase with great excitement.

December 2017: The advertising rights are regulated and partly newly awarded. The Berliner Morgenpost reported in detail:

https://www.morgenpost.de/berlin/article213053433/Der-Werbemarkt-in-Berlin-wird-neu-aufgeteilt.html

The employees of Wall GmbH could breathe a sigh of relief, the marketing of the City Light Poster remains in Friedrichstraße. The advertising on lanterns went to the Mediateam Stadtservice and thus remained in Berlin. The advertising columns are taken over by the Stuttgart company Ilg. Everything done – lid on it? You might think, but the madness is just beginning. All previous advertising media must be dismantled after 31.12.2018 and rebuilt by the tender winners.

But what are the contractual deadlines for dismantling the pillars and pole signs? The regional advertising market is losing money for weeks and months because advertising contracts cannot be fulfilled. We will be able to talk about a reasonable period of time for lighting mast advertising. But what does the process flow look like for the pillars? WTM is assuming at least 6 months of downtime. The Senator for the Environment, Regine Günther, certainly thought of a percentage loss flat rate for all agencies, printers, adhesive companies and sales staff when she estimated her income calculation at around 440 million euros. Now all that is missing is a freshly printed application for those affected.

In October, Berlin’s Alexanderplatz was transformed into Entenhausen and a Gallic village. For one month, the paperback publisher presented its comic heroes on each large area (32 large areas in total).

The new issue “Asterix and Obelix in Italy” was advertised on 16 large areas with great pictures from the issue. Of course Idefix was not missing either. Under References you will find some pictures from the Poster Gallery.

50 years funny paperback with Donald Duck, the Panzerknacker Gang and Duckburg. Donald Duck is the trademark of the publishing house. With his sailor suit he taps from one puddle of bad luck to the next. Tick, trick and track – his three nephews – trickily pull him out of every dilemma because they have a “clever book” in which everything is written. Want to know more? Under References you will find some pictures from the Poster Gallery. 50 years of paperback were celebrated on 16 large surfaces.

The great example from Lisbon shows a successful advertising sign for his business. An advertising sign is placed on the bus stop and shows us the way to satisfy our appetite and hunger. A beautiful idea that also saves space. Especially in cities with narrow streets, advertising media that are built upwards can be real space wonders. It is a pity that we in Germany will wait in vain for the advertising space miracle.

The international tourism fair again was a huge success for the exhibitors. More than 90% of exhibitors are very happy with their acquired business contacts. And more than 80% expect a successful future business venture.

Botswana is investing in outdoor advertising to boost tourism demand. With their airport advertising in Berlin the African county addressed the business fair visitors and invited them to a meeting at their stand.

They utilised typical pictures of the county for popular travel destinations to create a desire for a vacation in Botswana.

Pure nature: In Botswana there are more elephants than people. Also lions, giraffes, wildebeests and so on. The campaign on busses brought you close to the Safari. With the airport line Botswana consciously decided to include the Berlin airport, main station, Brandenburg Gate, Unter den Linden and Alexanderplatz. All the defining spots in Berlin.

The fair CISCO took place in Berlin in February. Nutanix is a US-american startup-company located in Silikon Valley which offers an invisible infrastructure for the Computer-Computing, a next generation cloud platform.

To meet up at the fair in Berlin, the majority of visitors land at airport Berlin – Tegel. Nutanix has opted for the advertising on the ceiling banners which surround the inner ring. Here are the exits of many terminals to the taxi stand. 40 double-sided ceiling banners welcome to CISCO visitors in Berlin. An effective setting of the advertising message. The advertising was very creative. In June 2017 Nutanix repeated his airport advertising.