Perfect timing: Trade fair advertising in Berlin
Place your advertising in perfect timing and reach exactly your target group with trade fair and event advertising in Berlin. As a trade fair city, Berlin has a busy appointment calendar and represents a location for national and international encounters. The Green Week and the International Tourism Exhibition ITB, as well as the International Consumer Electronics Fair IFA, and the Berlin Fashion Week are just a few of the Berlin trade fairs with tens of thousands of visitors from many continents. Furthermore, Berlin is the stage for many specialized fairs and congresses. Perfect timing to create a strong presence with Out-of-home advertising at the right location. Trade fair advertising in Berlin offers exceptional opportunities for this.
Sports highlights, culture and arts events also have fixed dates in Berlin’s event calendar. The Berlin Marathon, the Berlinale, the DMY designer festival and the traditional Berlin Six-Day Race make Berlin a unique event city for demand for event advertising.
Events offer increased numbers of contacts, thus high coverage, and interesting target groups, which can often be clustered in clearly defined profiles. Tourism enthusiasts, sports enthusiasts or trade visitors can be addressed easily and efficiently with advertising media around the exhibition grounds or the event location. The best way to welcome your trade fair visitors is to start at the new BER airport.
Targeted outdoor advertising for events: Berlin Marathon!
The annual Berlin Marathon in autumn is a huge event. Around 47,000 runners, 20,000 helpers and thousands of visitors hoard on and around the marathon course on the marathon weekend. With the targeted selection of advertising faces along the course, advertisers can benefit from thousands of contacts within 2 days. To welcome visitors directly, airport advertising in the arrivals area is a good idea. On the route itself, posters on City Light Columns and digital City Light Posters can be placed on the streets, i.e. in the famous Kudam. The media mix is rounded off by the allocation of large-format posters on the feeder stations to the start and finish, as well as by the Poster Gallery in the Friedrichstraße station. Et voilà, a well-rounded media plan to attract the attention of many marathon visitors. In this video of the 2019 Marathon you can see the media selection of our client the Taiwan Trade Center. In 2019, 44,065 runners crossed the finish line, but due to the weather conditions no new world record was set, as it had been in 2018.