The conversion of classic advertising media such as large surfaces into digital boards has really taken off in recent years in out of home advertising. Although it will be years before nationwide networks can be booked at the push of a button, the portfolio in Berlin already offers interesting networks today:
Streetland: digital city light boards stand for high ranges
The network consists of 19 digital city light boards with 37 advertising spaces on highly frequented streets in Berlin. The advertising media in 9 m² large format show still images with high resolution in the Berlin streetland. According to studies, the new digital advertising media are noticed by 75% of passing motorists and attract much more attention day and night than the classic posters. The network can be booked on a daily or weekly basis.
Streetland: digital city light poster
There are 40 digital city light posters in top locations such as Kurfürstendamm. Moving images attract attention in the long term. With the digital network, you can quickly and easily stroll along Berlin’s promenades and, above all, be extremely flexible. You only need the network for two or three days? No problem, the network can be booked on a daily or weekly basis.
Station Friedrichstraße: digital poster gallery
The 12 digital panels at Friedrichstraße station are synchronized and are ideal for moving images. During the waiting time of several minutes for the train, time is often filled with infotainment. A maximum of 6 advertising customers share the program.
Digital train station network: city light poster
The very long-distance city network consists of 25 stations with 74 locations. There are more than one CLP at the high-traffic stations to reach the majority of passengers. The network can be booked on a daily or weekly basis.