Advertising in buses and trains
Please enter the largest shopping cart in Berlin. Advertising in buses and trains in Berlin reaches more people than Cologne has inhabitants. In one month, an advertiser generates over 1.6 million contacts with interior advertising in the subway alone, whereas only 1.06 million people live in Cologne. In addition, most passengers are employed and, therefore, have a relatively high purchasing power. They use the buses and trains to get to work, for leisure activities or for shopping. The advertising posters inform and dispel the train rider’s boredom during the journey.
Posters score unobtrusively
There are four different formats for advertising posters on trains, buses and trams that unobtrusively convey your advertising message to the passenger. Landscape format foils on and above the window panels are recommended for a short and concise advertising message. For detailed advertising messages, poster surfaces in portrait format are available on the side walls next to the doors and on the front walls. In the downloads you will find the formats and prices for all transport media.
In addition to the various poster formats, the subway has a particularly sociable medium: the Berliner Fenster. This so-called passenger television reaches over 500,000 passengers twice a day; on the way to work or school and on the way back. That is over 1 million contacts daily. Moreover, transportation in Berlin is not only highly frequented, it also transports an interesting target group. With train and bus advertising in Berlin you can reach a predominantly young, educated audience. About 40% have at least a high school diploma. Your advertising on passenger television (in Berlin, Munich, Leipzig, Hamburg, Hanover and Dresden) meets consumers who are already on the move. Therefore, there is only a short time and distance between the spot airing and the decision pf purchase. Thus, our motto is: Next stop – Your shop! Prices upon request.
Verkehrsmittel-Innenwerbung Beispiele (Examples of our implementations)