Client: Indonesia
Placement: Kurfürstendamm
Motif: tourism
Agency: Great Bus Advertising Ltd.
Indonesia places an advertisement on one of Berlin’s best-known LED boards on the highly frequented Kurfürstendamm in Berlin to attract customers to visit their country. In addition, sightseeing buses with advertisements for Indonesia drive through the streets and increase the advertising pressure. The motif rolls through the city on fixed routes past many sights such as the Brandenburg Gate and the TV Tower. Especially in July, Berlin is bustling with tourists. In this way, a large reach is achieved in travel-savvy target groups.