Client: cie.toula limnaios GmbH
Placement: Berlin
Motif: Dance performance “clair obscur”
Agency: Direct client
The long-standing customer cie.toula regularly relies on outdoor advertising in Berlin and uses column advertising in A0 landscape format for this purpose. The advertising on the pillar, as here in Hardenbergstraße near Ernst-Reuter-Platz, was placed in the middle and ensures advertising at eye level (particularly interesting for pedestrians). The customer booked a network of 200 columns across the entire city. With a daily price of just €2.40 per pillar – less than a cup of coffee a day – he chose not only a cheap but also an efficient option. Advance sales immediately increased significantly.