Poster advertising on advertising pillars
Ernst Litfaß became known with the Litfaß column (1854) introduced by him. He was a skilful businessman and quickly realised that posters on advertising pillars could be used to attract attention at central locations. That’s why columns in out of home advertising are still one of the central media today, because they can be found on every corner and in every city. There are currently 67,000 advertising pillars in Germany, more than 2,600 of them in Berlin.
Colourful mix of advertising pillars
On around 1,300 columns there is a colourful mix of several suppliers in the poster sizes DIN A1, DIN A0 and 4/1. The A1 posters are glued in the lower area so that the advertising message remains legible. The A0 posters are usually centered and the 4/1 posters stick to the top of the column.
A total of three “nets” are offered with which different advertising objectives can be achieved. In the Berlin network, the locations of the advertising pillar are distributed evenly across Berlin. In contrast, the City Network, which is located within the S-Station ring. The network scene serves the “Berlin scene” in the districts of Kreuzberg, Neukölln Mitte, etc. The booking period is weekly.
Billboards on columns completely exclusive
In contrast to the colourful poster mix on the classic Litfass column, you can book columns exclusively for yourself. Two posters (at the back and front of the column) in the format 119 cm x 336 cm advertise for the favour of pedestrians, cyclists and car drivers, which will also succeed with the size. No net booking! All locations are evaluated according to a uniform national scheme and the costs for the location vary depending on the attractiveness of the location (number of contacts). We can select your streets, districts or advertising focal points from over 1,000 column locations and create an individual offer for you.