Posters in showcases
Berlin’s “train station newspaper” are large showcases with several posters in A0 and A1 formats, which inform about current offers and events on the platforms and mezzanines. The advertising posters in the showcases benefit from the daily flow of people and are among the most successful media in outdoor advertising. The poster spaces are booked weekly in networks. The networks are aimed at different target groups and fit perfectly into the media mix of a Berlin advertising campaign. All central train stations can be found in the City Network with 150 display cases. In the City Network, the classic residential areas are largely dispensed with in favor of a high reach. In contrast, the Berlin Network with 300 showcases serves almost all stations in the city. In this rather even distribution of the advertising pressure, there are also stations on the periphery. The Berlin Network guarantees a good advertising basis for increasing the advertising pressure with other poster forms or for consolidating it regionally, ie. with regional networks of poster showcase or with poster advertising on the advertising pillars. Poster advertising in railway stations offers a whole range of arguments: The display cases are always illuminated. During the waiting time (5 minutes on average) people have time for advertising and information. Interested people can approach the poster showcases and read small print, which can be especially important for products and offers that require explanation. The weekly change of posters keeps the “train station newspaper” up to date and binds frequent travelers.