Every day up to hundreds of thousands of people stand on the platform and wait for their train. Here, a poster gallery reaches an audience of millions and at the same time an attractive, mobile and affluent target group. The thousand-contact prices in out of home advertising are impressive: If, for example, 50,000 people use the station every day, the advertising reaches a gross reach of over 13 million within one month, which leads to a contact price of less than € 2.00 per thousand.
Depending upon size of the station it can be up to 33 large surfaces, which tell an advertising story or present a motive lastingly by permanent repetition.
Minimum occupancy: one platform side, one month.
The posters are not produced on poster paper, but on transparencies. The colours and motifs appear more brilliant and the posters can be hung at the stations for four weeks without any loss of quality.
Alexanderplatz station is the largest transfer station in Berlin. At the underground station, 33 large areas (376 x 186 cm format) can be booked exclusively for 28 days. The media costs amount to € 27,000.00 and the production costs € 16,000.00. This results in a contact price of € 1.80 per thousand.
The underground station Potsdamer Platz also offers 33 large areas on both sides of the platform. Here, too, the campaign costs for one month amount to € 43,000.00 (media plus production). Thousand contact price under € 3.00.
The station Kurfürstendamm offers due to its structural size “only” 14 large surfaces for an exclusive occupation. The total costs per month: € 34.000,00