Taxi advertising is an important but above all effective component of out-of-home advertising. Taxis are mainly on the road where the city pulsates and accordingly many people meet: in the city center, at popular sights, at airports and train stations, museums, theaters, trade fairs, events and in all urban centers.
Since taxi advertising is a mobile advertising medium, this out-of-home (OOH) advertising is permanently seen by road users around the clock. This means that anyone who has their advertising on a taxi driven through the city is having their advertising seen day and night. The reach of advertising on taxis in Berlin is correspondingly high; on average, your OOH campaign travels 150 km per day.
This traffic medium thus achieves very good perception values, even when the cab is stationary. For cabs, there are specially designated stopping bays, e.g. at the exits and entrances of airports and train stations, i.e. everywhere where the traffic of people to be transported is particularly high. Thus, even when stationary (be it in a parking lot or in a traffic jam), this mobile outdoor advertising ensures countless contacts.
Address two different target groups with out-of-home advertising on taxis!
Out-of-Home advertising on taxis appeals to all mobile people on the road. But taxi rides are mainly used by business or private travelers and therefore offer an interesting, high-paying target group. Advertising inside of the taxis, for example on digital screens or on headrests, reaches taxi users in a targeted way – with a particularly long contact time.
Exterior taxi advertising, i.e. roof and door advertising, or as an full-cover advertisement, also reaches all other road users, pedestrians and cyclists at the same time. Depending on the duration and budget, the advertising runtime can be adjusted to get the best possible benefit from the OOH marketing measure.
Book taxi advertising nationally and internationally
You want to book taxi advertising not only nationally but also internationally? In almost every European city, advertising can be booked “on” and “in” cabs. Depending on how many taxis you want to book, the desired number will be made available in your target city. A Europe-wide image campaign can be implemented with taxi advertising and is a great medium for this.
You want to pick up your customers at the airport or the trade fair? No problem, we can book taxis with airport and trade fair licenses for you. This is especially important if you want to start taxi advertising to target visitors of a trade fair or congress, etc. If you bet on taxi advertising in Berlin and Europe, you bet on the right horse … or rather vehicle!
Taxiwerbung beispiele unserer Umsetzungen für Taxiwerbung.