International tourism trade fair
In March of every year it opens its doors: The international tourism fair in Berlin. Here the travelling world from all continents meets. But the Berliners are glad too as half of them love to travel
20% of Berliners said that they will spend more money on their summer holidays this year than they did last year.
Another 47% will spend about the same amount and only 25% declared that their vacations will be less expensive. These are the results of a representative poll of the Forsa-institute for the Berliner Zeitung.
Particularly the young Berliners enjoy travelling: 61% of the 14-29 year olds are planning to travel during their summer holidays. Among the over 45 year olds it's only 43%.
The most popular destinations are other European countries: 51% of Berliners will choose another European country as their relaxation destination. 19% are attracted by the newly-formed German states, 15% by western Germany.
Another 13% are planning on travelling a little further, yet the same statistic applies here: Younger people are attracted by the distance. 26% of the 14-29 year olds want to leave Europe and spend their holidays on a different continent.
These are just some of the many reasons to advertise in Berlin. We have a few example campaigns for you, especially designed for vacation advertising in Berlin:
Do you have any questions?