The new offices are ready and the move is planned for next month? The new company sign has been ordered, but there are no other signs for the new office.
What can I do to put my office in the spotlight? What realization times do I need to take into account? What costs will I have to pay?
Contents:
- Advertising right outside the door
- Advertising in the marketing zone
- Advertising at the hot spots of my target group
Advertising right outside the door
There are a number of simple but effective advertising options right on your doorstep. Of course, you have already commissioned an advertising technician to create an eye-catching company sign. This is part of the office’s first business card. Don’t stop at the door, but go a few steps further in your mind. In the stairwell, signs point the way (alternatively in the elevator) to the second floor, at the door another sign informs which room offers which service and ceiling hangers serve as a signposting system in the entrance area of your office. A well thought-out concept leaves a lasting impression. Don’t forget to use the office windows for external advertising. Window films with your logo will shine for many meters and especially in the evening hours you will enjoy the illumination of the offices.
Lead time: 3 weeks
Costs: from € 2,000.00 – depending on design and effort.
Advertising in the marketing zone of clients and potentially interested parties not only draws attention to the new company headquarters, but also to the company as a whole. Which district do my client come from and how will they get to me? You quickly come to the point that, on the one hand, local public transport plays an important role. In urban areas, more and more people are doing without a driver’s license or their own car.
Our client Monday.com has opted for public transportation and road hubs for its new opening. Monday.com offers work platforms for the professional sector so that all employees can work together efficiently. At the same time, information such as projects and statistics are synchronized in real time. Decision-makers in companies are often found in company cars. That’s why the road was a must in campaign planning.
City Light Boards are positioned at highly frequented locations in road traffic and tower over all natural obstacles such as parked cars. In Munich, this included Wilhelm-Hale-Straße, which is an important tangent.
Advertising at hot spots
A third and final consideration can be the places where the target group likes to spend a lot of time. For example, fitness studios, cinemas, neighborhoods. Booking advertising space in the direct living environment of the target group ensures a high level of attention and a positive association with the advertised product or service. These ambient media are often used in combination with classic advertising measures.
In our case, it was the large space in a Munich “nightlife district”. Cosy pubs with live music characterize this street. This is exactly where advertising pays off.
Is a new opening on your agenda? We would be happy to launch a campaign.