Germans love traveling to Austria, and German tourist numbers are rising year on year. Austria attracts visitors with its nature, culture, and quality of life, which appeals to both vacationers (often couples or families) and expats. Summer vacations and winter vacations alike are seeing an increase in numbers. Styria advertises itself with the slogan “Styria, a region of enjoyment.” The tram travels across Berlin and appeals to anyone who wants to combine nature and cuisine on vacation.
For ITB, the International Travel Trade Show in Berlin, Costa del Sol is advertising on sightseeing buses. With the Mega Rear format on the back of the sightseeing bus, they show the beauty and attractions of the Spanish region. Fitting to the tourism trade fair, the out-of-home advertising meets representatives and interested parties from the travel industry.
Client: Tourismus Marketing Gesellschaft Sachsen mbH
Placement: Tram in Berlin
Motif: Saxony Christmas market
Agency: direct client
Sachsentour advertises its campaign on the traffic boards on trams in Berlin. Their out-of-home advertising presents Saxony’s city beauties, including the Christmas market. The tram advertising invites Berliners to visit Saxony.
Innovation Living advertises in Berlin with eye-catching tram ads for their versatile sofa beds. The strategically placed advertisements on trams traveling through the city allow the brand to effectively reach its target audience.
