Billboards on columns
Ernst Litfaß became famous by introducing the Litfaß column (1854). He was a savvy business man and noticed early that Litfaß columns in prominent places are a good way of advertising. Today there are 67.000 Litfaß columns in Germany , 2.600 in Berlin.
At about 1.300 columns there is a mixture of multiple clients and the billboard formats DIN A1, DIN A0 and 4/1. With the network offers of these columns there is a multitude of possible advertising targets. You can achieve an even spread for the city with the Berlin network or for example advertise in specific districts suitable for your product. The booking rhythm is weekly.
In contrast the whole coverage columns only have one client per column with a billboard size of 120 x 252 meters. From over 1.000 column locations we can select your streets, districts or advert emphasis and create an individual offer for you.
Here we have compiled examples of column advertising by our clients.