Black Friday Booster: How to Boost Sales with Outdoor Advertising
Do you also feel like the Black Friday season starts earlier every year? Just as the first leaves fall, the first sales offers appear on every channel. The challenge for you as a marketing manager or brand manager is huge: how do you stand out from this noise and make sure your offer is seen and used?
The answer often lies where your competition hesitates: in the unmissable world of Out-of-Home (OOH) advertising. Traditional and digital billboards can put your Black Friday offer in the spotlight right before the purchase decision. Forget overcrowded inboxes! Here’s how you can rock Black Friday and maximize sales with outdoor advertising.
Why OOH is the Turbo for Your Black Friday Sales
During the hectic pre-Christmas period, attention is the hardest currency. Online ads are often skipped or blocked, but a large billboard or Digital-Out-of-Home (DOOH) screen is hard to miss.
Advantages of outdoor advertising for Black Friday:
- Reach: OOH reaches commuters, shoppers, and pedestrians – the people most likely to head to stores or shop online.
- Proximity to purchase: Strategically place city-light posters or digital screens near stores or high-traffic shopping areas to strengthen the impulse to buy.
- High credibility: Outdoor advertising is perceived as trustworthy and widely accepted.
The Tactic: Classic Meets Digital for Maximum Impact
Black Friday is short and intense. This calls for a campaign that scales quickly and reacts flexibly. Different OOH formats each bring their strengths:
1.The Classic Anchor: Billboard Advertising for Presence
Large-format and city-light posters are the backbone. They build awareness ahead of the Black Friday weekend and anchor your message in consumers’ minds. This type of advertising ensures base reach and generates anticipation – creating a mental anchor for your brand before the discount frenzy begins.
For more information about City Light Poster advertising, which can be booked nationwide with us, click here: https://www.wtm-aussenwerbung.de/city-lights/
2. The Flexible Weapon: Digital-Out-of-Home (DOOH) and Programmatic
Here’s where the magic of the media mix comes into play. Digital advertising at train stations, shopping streets, or main roads allows you to display deals in real time, without production delays.
- Time-of-day targeting: In the morning, reach commuters and professionals starting their day, while in the evening, target employees, young adults, and people out for leisure activities such as concerts or events.
- Programmatic Out-of-Home: With Programmatic Out-of-Home (pDOOH), you can even use audience data to show your message only when your customers are most likely to pass by. Flexible and efficient doesn’t get any better than this!
For more information about digital advertising, click here: https://www.wtm-aussenwerbung.de/digitale-poster/
Conclusion: Act Now, Don’t Just Hope
Black Friday isn’t a game of chance; it’s a race for attention. To boost sales, rely on a medium that guarantees visibility and can guide customers to the point of purchase.
Outdoor advertising is a powerful marketing tool. Combine classic presence with digital flexibility to make your Black Friday deals even more successful.
Ready for Black Friday Advertising Success?
At wtm aussenwerbung, we know the best locations and the smartest (programmatic) DOOH strategies to make your Black Friday campaign a success. Let’s find the perfect spot for your deal! Contact us for a free consultation before the best ad spaces are gone.